Social Media Specialist

Responsibilities:

• Take full responsibility for monitoring all our social media accounts and clients organizations.
• Excellent knowledge in planning and executing social media promotions and campaign strategies to achieve business goals.
• Creating and maintaining a Social Media Marketing editorial calendar, with targeted topics outlined for different dates, as well as a plan for where and how that content will be shared
• Actively participate on online community platforms like Quora, Reddit, and more by fostering discussions, addressing inquiries, and encouraging user-generated content.
• Monitor and analyze key performance metrics, such as engagement, reach, click-through rates, and conversions, to assess the effectiveness of content and social media efforts.

Key Requirements:

• Bachelor s degree, 3+ years of hands-on B2B social media campaign development experience.
• Experience and practical knowledge of primary B2B social media platforms, especially LinkedIn, X, Facebook and Instagram.
• Ability to identify target audiences preferences and produce tailored content.
• Strong time-management and organizational skills and very high attention to detail.
• Understanding of social media metrics, interpreting the results and taking action to increase the effectiveness of social media campaigns.
• Understanding of SEO and web traffic metrics/analytics.
• Experience managing multiple projects in a fast-paced environment.
• Certifications related to Social media or digital marketing are a plus.