Social Media Sales Development Executive

About Fireflies

Fireflies is a Dubai-based creative agency working across social media, content, creator campaigns and brand experiences across the Middle East.

We work with leading brands across fashion, beauty, retail, hospitality, lifestyle and entertainment.

As we grow, we're building a dedicated business development team and are looking for a Sales Development Executive based in India to support our Dubai team in identifying, researching and developing new business opportunities.

The role

Find the right companies. Find the right people. Start the right conversations. Help turn those conversations into qualified opportunities for our Dubai team.

This is primarily an outbound business development role. We care about quality of opportunities, not just volume of messages sent.

You will not be expected to independently close major agency contracts. Your focus is creating a strong, consistent pipeline of qualified opportunities.

What you'll do

Prospecting & research

• Research potential clients across the UAE and GCC
• Identify companies that fit Fireflies target sectors
• Find relevant decision-makers including Marketing Directors, CMOs, Brand Managers and Digital Marketing Managers
• Research each company before outreach so communication feels relevant rather than generic
• Track agency changes, new launches, campaigns, openings and other potential sales opportunities

Outbound sales

• Reach out to prospects through LinkedIn, email and other appropriate channels
• Write short, personalised outreach rather than mass generic messages
• Follow up consistently with prospects
• Re-engage old leads and previous enquiries
• Book qualified introductory meetings for the Dubai business development team
• Help develop different outreach approaches for different industries and services

CRM & pipeline management

• Maintain accurate lead and contact information
• Keep the CRM completely up to date
• Track every conversation, follow-up and next action
• Make sure promising opportunities never disappear because someone forgot to follow up
• Maintain the target-account database
• Prepare weekly pipeline updates

Meeting preparation

Before an important sales meeting, help the Dubai team understand:

• Who the company is
• Who we are meeting
• What the brand has been doing recently
• What opportunities may exist
• Which Fireflies case studies are most relevant
• What angle we should lead the conversation with

Sales support

• Help prepare credentials and relevant case-study selections
• Support proposal preparation
• Maintain proposal and pitch trackers
• Coordinate follow-ups after meetings
• Track outcomes and reasons for wins/losses

What we're looking for

• 2-4 years experience in business development, sales development, lead generation or agency growth
• Excellent written and spoken English
• Very strong online research skills
• Comfortable approaching senior marketing professionals
• Confident using LinkedIn for prospecting
• Highly organised and disciplined with follow-ups
• Comfortable working with CRM systems
• Strong attention to detail
• Able to work independently in a remote environment
• Curious about brands, marketing and the Middle East
  

Bonus points

Experience in any of the following is helpful:

• Creative or advertising agencies
• Social media agencies
• Influencer marketing
• Events or experiential marketing
• Media
• SaaS selling to marketing teams
• UAE or GCC markets
• HubSpot, Pipedrive or another CRM
• LinkedIn Sales Navigator

How we'll measure success

Once you're fully ramped up, we'll look at things such as:

• Qualified target accounts added
• Relevant decision-makers identified
• Quality conversations generated
• Qualified meetings booked
• Opportunities created
• Pipeline value generated
• Follow-up consistency
• CRM accuracy
• Revenue eventually generated from opportunities you sourced

We are much more interested in 10 genuinely relevant conversations than 1,000 spam messages.

Compensation

₹40,000-60,000/month, depending on experience.

There will also be a performance-based incentive linked to qualified opportunities and business generated from accounts you source.