Social Media Professional

Job Summary

Responsible for managing and developing the organisation's digital visibility, website content and social media presence across Asian markets. Your mission will be to increase the company's online visibility, generate qualified traffic and support business development through high-value digital content adapted to Asian audiences. You will play a key role in developing the company's SEO strategy, website content and B2B social media communication across Asia. Location: Bangalore

Responsibilities

SEO Strategy and Digital Visibility

• Define and deploy a multi-country SEO strategy for Asian markets through strategic keyword research
• Improve the company's organic visibility on search engines across Asia
• Implement net linking initiatives, including the development and execution of a backlink acquisition strategy
• Monitor SEO performance and continuously optimize content
• Identify opportunities to strengthen the company's digital positioning in Asian markets

Website Content Management Asia

• Publish and manage localized content on Asian versions of the company website
• Maintain a publishing rhythm of three content publications per week
• Ensure proper content structure and basic SEO optimization
• Monitor website performance and engagement metrics

Social Media Management Asia

• Define and implement the company's B2B social media strategy across Asian markets
• Plan and execute social media campaigns aligned with marketing and business development objectives
• Manage and develop the company's presence on professional and regional platforms
• Create and publish engaging content to increase brand visibility, engagement and audience growth
• Build and manage a professional community across digital platforms and industry forums
• Manage the company's presence on major Asian platforms: WeChat Weibo (China); Line (Japan); Naver Blog (Korea); TikTok Asia
• Planning and scheduling social media content calendars
• Adapting messaging for each country and platform
• Monitoring engagement, reach and performance metrics
• Producing social media analytics and performance reports
• Continuously optimizing content and campaigns to improve visibility and audience reach

Paid Social Campaigns

• Manage paid campaigns on regional platforms: WeChat Ads Weibo Ads; Line Ads; Naver Ads
• Optimize campaign targeting and budgets
• Track campaign performance and ROI

Website Content Creation Optimization

• Develop and manage the editorial content calendar
• Enrich and update static website pages (services, industries, business units, etc.)
• Write high-value articles, including technical and educational content
• Produce customer case studies and success stories
• Continuously improve SEO performance and user experience

Market Intelligence Competitive Analysis

• Conduct technology and industry monitoring across Asian markets
• Analyze competitors' digital strategies and positioning
• Identify opportunities for differentiation and growth
• Provide strategic recommendations to improve digital performance

Cross-Regional Coordination

• Work closely with the European marketing team
• Align regional content execution with the global marketing strategy
• Provide feedback on local market trends, user behavior and terminology
• Contribute to improving AI-assisted content workflows

Required Knowledge Skills

• 25 years of experience in digital marketing, SEO, social media management or content marketing
• Experience managing website content through a CMS (WordPress or similar platforms)
• Proven experience in SEO strategy, content optimization and digital visibility development
• Experience managing social media platforms and digital campaigns
• Familiarity with analytics and performance monitoring tools (Google Analytics, social media insights, etc.)
• Strong interest in industrial technologies, engineering or manufacturing sectors
• Ability to work effectively in an international and multicultural environment

Disclaimer: This job posting and location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.