Social Media, Performance Ads & AI Content Intern

Role Description

We are looking for a creative, energetic, and highly skilled individual who is passionate about creating engaging digital-first video content.

The ideal candidate should have a strong understanding of video editing, social media content, performance advertising, motion graphics, and AI-powered content creation.

You will work closely with our Brand, Content, Design, and Marketing teams to create high-impact videos for Instagram, Facebook, YouTube, Performance Marketing campaigns, Product Launches, and other digital platforms.

We are looking for someone who doesn't just know how to edit videos, but understands what makes people stop scrolling, watch, engage, and take action.

Job Description / Responsibilities

1. Video Editing & Content Creation

• Edit engaging Reels, Shorts, social media videos,performance ads, product videos, and brand content.
• Convert raw footage, product assets, images, and existing content into polished video creatives.
• Create multiple versions and variations of videos for different campaigns and platforms.
• Understand pacing, hooks, transitions, music, storytelling, and retention while editing.
• Repurpose long-form content into engaging short-form videos.
• Stay updated with trending editing styles, viral formats, transitions, and social media trends.

2. Performance Marketing Creatives

• Create video advertisements designed specifically for Meta, YouTube, and other digital advertising platforms.
• Understand the importance of the first 23 seconds / scroll-stopping hook in performance creatives.
• Experiment with different hooks, opening frames,CTAs, pacing, text overlays, and video structures.
• Create multiple creative variations for A/B testing.
• Work with the marketing team to understand which creatives are performing and incorporate learnings into future edits.

3. Motion Graphics & Visual Effects

• Create engaging text animations, typography, transitions, lower-thirds, call-outs, and motion graphics.
• Have working knowledge of Adobe After Effects for creating dynamic visual elements.
• Enhance product features and USPs using motion graphics and visual storytelling.
• Create clean, premium, brand-consistent animations.

4. AI-Powered Video Creation

• Experiment with AI-powered tools to enhance and speed up the video creation process.
• Use tools such as Runway, Pika, Adobe AI tools, Kling, Higgsfield, or similar Generative AI platforms.
• Explore AI for: Video generation, Image-to-video, Background generation/removal, AI visual effects, Voiceovers, Auto-captioning, Video enhancement, Creative experimentation.
• Stay updated with emerging Generative AI tools and AI video trends.

5. Social Media Content

• Understand content formats across Instagram Reels, YouTube Shorts, Meta Ads, YouTube, and other digital platforms.
• Create platform-specific edits in formats such as 9:16, 1:1, 4:5, and 16:9.
• Understand trending audio, meme formats, visual trends, and fast-paced social media editing.
• Help the team create fresh and culturally relevant content ideas.

6. Post-Production & Quality Control

• Perform basic to intermediate color correction and color grading.
• Ensure proper audio levels, music synchronization, sound effects, and clean sound design.
• Maintain smooth transitions and professional finishing across videos.
• Export videos in the correct resolution, aspect ratio, file size, and format for different platforms.
• Ensure all videos follow brand guidelines and visual consistency.

Must-Have Skills

Social Media Editing: Strong understanding of Reels, Shorts, trending formats, hooks, pacing, and retention-based editing.

Video Editing: Strong working knowledge of Adobe Premiere Pro or equivalent professional editing software.

After Effects: Basic to intermediate understanding of motion graphics, text animation, and visual effects

Performance Ad Editing: Basic understanding of how digital ads differ from regular social media videos.

AI Video Tools: Hands-on experimentation with Generative AI / AI-powered video or image tools.

Storytelling: Ability to turn raw footage and assets into a clear and engaging visual story.

Sound Design: Basic understanding of music selection, sound effects, audio synchronization, and audio balancing.

Creative Eye: Good sense of typography, composition, visual hierarchy, transitions, and aesthetics.

Speed & Adaptability: Ability to work on multiple creatives and adapt quickly based on feedback.

Good to have Skills:

• Food, restaurant or FMCG content experience is an advantage.
• Basic knowledge of Photoshop / Illustrator
• AI image generation
• Basic 3D / Blender / Cinema 4D knowledge
• CGI / VFX experimentation
• Product video editing
• UGC-style advertisement editing
• Meme/trend-based editing
• Basic understanding of performance marketing metrics
• Experience creating content for D2C, e-commerce or consumer brand

Key Software / Tools

Core: Adobe Premiere Pro | Adobe After Effects

Good to Know: Photoshop | Illustrator | DaVinci Resolve

AI / Gen AI: Runway | Pika | Kling | Higgsfield | Adobe AI Tools | Other emerging AI video platforms.

Who can Apply ?

• Students pursuing Design, Animation, Film, Media, Communication, Advertising, or related fields
• Self-taught video editors with a strong portfolio are also encouraged to apply.
  
  

A strong portfolio / show reel demonstrating editing skills is mandatory.

Portfolio Should Ideally Showcase:

• Reels / Shorts
• Performance ads
• Motion graphics
• Product videos
• Social media content
• AI-generated / AI-assisted videos
• Before-and-after editing examples
• Any experimental or trend-based video work

Most importantly, we are looking for someone who can combine editing skills, creativity, social media understanding, and AI experimentation to create videos that are not just visually good but engaging and performance-driven.