Social Media Optimization Specialist

• Develop and execute organic social media strategies to increase brand awareness, engagement, traffic, and leads.
• Plan, create, schedule, and manage content across Facebook, Instagram, LinkedIn, X, YouTube, and other platforms.
• Manage social media promotion for the companys software products, features, offers, and industry updates.
• Manage and create promotional materials (videos, images, and text) for the company and its brands.
• Plan, execute, and optimize paid social media campaigns across Facebook/Instagram, YouTube, LinkedIn, X, and other relevant platforms.
• Manage campaign budgets, audience targeting, ad creatives, bidding, and performance optimization to achieve leads, traffic, and conversions.
• Monitor paid campaign performance including CPC, CPM, CTR, CPL, conversions, and ROAS, and take corrective actions when required.
• Coordinate with content writers, graphic designers, video editors, SEO, and product teams.
• Analyze competitors, trends, and platform updates to identify new growth opportunities.
• Identify opportunities to improve organic and paid campaign performance and engagement.
• Stay updated with social media trends, platform updates, advertising features, and industry best practices.
• Manage audience engagement and maintain a strong brand presence and reputation across social platforms.

Interested candidate can share CV on [email removed]

Preferable immediate joiner

Location - Malviya Nagar Jaipur