Social Media Optimisation Manager
Bluebash Consulting · Mohali · onsite · Posted 48d ago
Undisclosed2–5 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
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We are looking for a Social Media Optimisation Manager who can develop, execute, and optimise social media strategies while also having strong hands-on experience with performance marketing and paid advertising . The ideal candidate should understand how to build an audience, create engaging social media campaigns, manage paid promotions, and use data to improve reach, engagement, leads, and conversions.
You will work closely with the content, creative, sales, and business teams to strengthen our social media presence and drive measurable business outcomes for our B2B SaaS and Healthcare technology solutions . Prior experience working with B2B SaaS companies is preferred.
Key Responsibilities
Social Media Strategy Management
- Develop and execute social media strategies aligned with brand, marketing, and business objectives.
- Manage and optimise social media presence across platforms such as LinkedIn, Instagram, Facebook, YouTube , and other relevant channels.
- Plan and maintain social media content calendars in collaboration with the content and creative teams.
- Develop strategies to increase reach, engagement, followers, brand awareness, and qualified traffic .
- Understand different audience segments and create platform-specific content and communication strategies.
- Monitor social media trends, competitor activity, and industry developments to identify growth opportunities.
- Ensure consistent brand positioning and messaging across social media channels.
Performance Marketing Paid Social
- Plan, launch, manage, and optimise paid campaigns across LinkedIn Ads, Meta Ads, Google Ads , and other relevant advertising platforms.
- Develop paid social strategies based on target audiences, buyer personas, business objectives, and customer journeys.
- Manage campaigns across different stages of the marketing funnel awareness, consideration, lead generation, and conversion .
- Conduct audience research, competitor analysis, campaign planning, and targeting.
- Develop and test different ad creatives, formats, messaging, audiences, and calls-to-action .
- Continuously monitor and optimise campaigns to improve performance and achieve business objectives.
- Manage campaign budgets and ensure efficient utilisation of advertising spend.
Lead Generation Conversion
- Drive relevant traffic, engagement, and qualified leads through organic and paid social media channels.
- Build and optimise lead-generation campaigns for B2B and SaaS audiences .
- Work closely with the sales team to understand lead quality and improve campaign targeting.
- Identify opportunities to improve CPL, CPA, CAC, CTR, CPC, conversion rates, and overall campaign efficiency .
- Develop remarketing and retargeting strategies to improve conversions.
- Explore new opportunities to convert social media audiences into meaningful business opportunities.
Analytics Optimisation
- Track and analyse social media and paid campaign performance using relevant analytics and advertising platforms.
- Monitor key metrics including reach, engagement, CTR, CPC, CPL, CPA, conversions, and ROAS .
- Prepare regular performance reports with actionable insights and recommendations.
- Conduct A/B testing across creatives, audiences, messaging, content formats, and campaigns .
- Identify underperforming campaigns and implement corrective strategies.
- Use data and audience insights to continuously improve social media and paid marketing performance.
Content Creative Collaboration
- Work closely with content writers, designers, and video teams to develop high-performing social media content and creatives.
- Provide insights and recommendations on content formats, topics, messaging, and creative direction based on performance data.
- Ensure content is aligned with target audiences, brand positioning, and business goals.
- Identify high-performing content and develop strategies to scale its reach and impact.
- Stay updated with emerging social media formats, trends, algorithms, and content best practices.
Collaboration Strategy
- Collaborate with marketing, sales, business, content, and creative teams to align social media initiatives with business objectives.
- Translate business goals into measurable social media and performance marketing strategies.
- Stay updated with changes in social media platforms, advertising capabilities, audience behaviour, and digital marketing trends.
- Explore new platforms, campaign formats, and growth opportunities for scalable audience and lead acquisition.
What Were Looking For
- 25 years of hands-on experience in Social Media Marketing, Social Media Optimisation, Digital Marketing, or a similar role.
- Strong hands-on experience managing organic and paid social media campaigns .
- Good experience with LinkedIn Ads, Meta Ads , and preferably Google Ads.
- Strong understanding of social media strategy, audience growth, content optimisation, paid acquisition, and conversion optimisation .
- Experience working with B2B SaaS companies is preferred.
- Experience in B2B lead generation , preferably for SaaS, technology, or Healthcare technology companies.
- Strong understanding of social media analytics and performance metrics.
- Experience with campaign optimisation and performance metrics such as CPL, CPA, CAC, ROAS, CTR, CPC, engagement rate, and conversion rate .
- Strong analytical and data-driven approach to social media and marketing.
- Experience with LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics/GA4 , or similar tools.
- Good understanding of content funnels, landing pages, lead generation, and conversion journeys.
- Strong communication, creative thinking, and problem-solving skills.
- Ability to independently manage multiple social media channels and campaigns.
Good to Have
- Experience in B2B SaaS, Healthcare SaaS, or technology marketing .
- Experience marketing products or services to international markets, particularly the US market .
- Experience with LinkedIn organic growth and B2B audience building .
- Experience with CRM and marketing automation platforms.
- Understanding of SEO, content marketing, and demand generation .
- Experience working with creative and video teams.
- Certifications in Meta Ads, Google Ads, or LinkedIn Marketing .
What Success Looks Like
- Growing a strong and relevant social media audience .
- Consistently improving reach, engagement, and brand visibility .
- Generating qualified leads through organic and paid social channels.
- Improving paid campaign efficiency and reducing acquisition costs.
- Increasing conversion rates through continuous testing and optimisation.
- Building scalable social media and performance marketing campaigns.
- Using data-backed insights to continuously improve social media and business performance .
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
crmMedia StrategyAnalyticsSocial MediaHealthcareSMMSEOanalyticalBrand PositioningDigital Marketing