Social Media Marketing Specialist

Job Description: Social Media Marketing Executive

Preferred immediate joiner

Email - [email removed]

Contact no. [phone removed]

Department: Marketing
Experience Required: 3+ Years
Employment Type: Full-Time
Location: Gurgaon & Ahmedabad, Gujarat

Job Summary

We are looking for a creative, result-oriented Social Media Marketing Executive with at least 3 years of experience in social media management, digital marketing, paid advertising, and AI-powered marketing tools. The ideal candidate should have strong knowledge of Meta platforms, Meta AI, content creation, media planning, and performance marketing to strengthen our brand presence and generate business leads.

Key Responsibilities

• Plan, develop, and execute social media strategies across Instagram, Facebook, LinkedIn, and other relevant platforms.
• Manage Meta Ads Manager campaigns, including audience targeting, lead generation, retargeting, and budget optimisation.
• Use Meta AI and AI-powered marketing tools for content ideation, creative generation, audience insights, campaign optimisation, and marketing automation.
• Create engaging posts, reels, stories, videos, captions, and promotional creatives.
• Plan and execute paid media campaigns to increase brand awareness, engagement, website traffic, and sales.
• Monitor campaign performance, analyse KPIs, and prepare weekly/monthly performance reports.
• Conduct competitor analysis, market research, and audience behaviour analysis.
• Coordinate with designers, video editors, and sales teams to execute marketing campaigns.
• Stay updated on digital marketing trends, social media algorithms, AI marketing tools, and emerging advertising technologies.

Required Skills & Qualifications

• Minimum 3+ years of hands-on experience in social media and digital marketing.
• Strong working knowledge of Facebook and Instagram marketing and Meta Ads Manager.
• Practical knowledge of Meta AI and AI-based marketing tools.
• Experience in paid media marketing, media planning, campaign management, and lead generation.
• Proficiency in Canva, CapCut, Adobe tools, or similar creative platforms.
• Understanding of SEO, analytics, audience targeting, conversion tracking, and campaign ROI.
• Strong communication, creative thinking, analytical, and time-management skills.
• Ability to manage multiple campaigns and deliver measurable marketing results.

Preferred Candidate Profile

• Candidates with a proven track record of successful digital marketing campaigns.
• Experience in retail, consumer electronics, home appliances, or e-commerce marketing will be an advantage.
• Ability to combine creativity, data analysis, and AI tools to improve marketing performance.

Performance Expectations

• Improved social media reach, engagement, and brand visibility.
• Consistent lead generation and campaign conversion improvements.
• Efficient utilisation of advertising budgets.
• Regular reporting with actionable insights and measurable results

Preferred immediate joiner

Email - [email removed]

Contact no. [phone removed]