Social Media Marketing Specialist

Job Summary:

HONO.ai is a premium HR-Tech Solution and range of HR Services for all your requirements. HONO aims to nurture Human Relationships, propel employees pursuit of realizing their true potential and embrace the best of talent through a host of innovative technologies. We at HONO are committed to connect people across cultures, traditions, ideas, beliefs and boundaries. Connecting across multi-channels, platforms and systems.

Responsibilities:

• Develop, execute, and manage social media strategies across LinkedIn, Instagram, X (Twitter), Facebook, and YouTube.
• Create engaging content including posts, carousels, videos, reels, employee stories, and thought leadership content.
• Collaborate with Product Marketing, Sales, HR, and Leadership teams to create compelling campaigns.
• Plan and maintain a monthly social media content calendar.
• Write high-quality captions, social copies, and campaign messaging aligned with the brand voice.
• Monitor social media trends, competitor activities, and emerging technologies to keep content fresh and relevant.
• Manage community engagement by responding to comments, messages, and mentions professionally.
• Track campaign performance using analytics tools and prepare weekly/monthly performance reports.
• Coordinate with designers and video editors to deliver creative assets on time. Support employer branding, product launches, webinars, events, and customer success campaigns through social media.

Required Skills

• 3–5 years of experience in Social Media Marketing, preferably in B2B SaaS, HR Tech, or Technology companies.
• Strong copywriting and storytelling skills.
• Hands-on experience managing LinkedIn, Instagram, X (Twitter), Facebook, and YouTube.
• Familiarity with social media scheduling tools such as Buffer, Hootsuite, or Sprout Social.
• Basic understanding of Canva, Adobe Creative Suite, or Figma.
• Knowledge of social media analytics and reporting.
• Understanding of current digital marketing and social media trends.
• Excellent communication and interpersonal skills.
• Ability to manage multiple campaigns and meet deadlines.

Preferred Qualifications

• Experience in B2B SaaS, HRMS, HCM, or enterprise technology.
• Basic knowledge of SEO and content marketing.
• Experience with LinkedIn campaigns and employee advocacy programs.
• Exposure to AI-powered content creation tools such as ChatGPT, Gemini, or Canva AI is an added advantage.