Social Media Marketing Specialist

Company Description Tanisha Education Hub is a learning-focused organization dedicated to supporting learners through accessible, engaging educational resources and programs. The hub aims to create an inclusive environment where individuals from diverse backgrounds can develop skills and knowledge. With a strong emphasis on practical learning and digital engagement, Tanisha Education Hub strives to reach and inspire learners across various age groups. The organization values creativity, clear communication, and the effective use of online platforms to connect with its audience. Team members are encouraged to contribute ideas that enhance the learning experience.
Role Description The Social Media Marketing Specialist is a full-time, on-site role based in Hamirpur. This role involves planning, creating, and publishing engaging content across social media platforms to promote Tanisha Education Hub's programs and initiatives. The specialist will manage social media calendars, track performance metrics, and adjust strategies to increase reach, engagement, and conversions. Daily tasks include collaborating with the team to understand educational offerings, responding to audience interactions, and maintaining a consistent brand voice. The role also includes monitoring trends, experimenting with new formats, and coordinating basic digital marketing activities to support overall marketing goals.
Qualifications

• Candidates should possess skills in Social Media Marketing and Social Media Content Creation.
• Candidates should possess skills in Digital Marketing and Marketing.
• Candidates should possess strong Communication skills, both written and verbal.
• Understanding of social media analytics tools and platform algorithms is beneficial.
• Ability to create basic visual content (e.g., using Canva or similar tools) is an advantage.
• Experience in education or edtech marketing is a plus.
• Bachelor's degree or equivalent experience in Marketing, Communications, or a related field is preferred.
• Ability to work collaboratively on-site in Hamirpur, with strong organizational and time-management skills.