Social Media Marketing Specialist

Qualifications

• Strong skills in Social Media Marketing and Digital Marketing, with experience managing campaigns across major platforms.
• Ability in Social Media Content Creation and Marketing, including planning calendars, writing posts, and collaborating on visual assets.
• Excellent Communication skills, with clear written and verbal abilities for engaging audiences and coordinating with internal teams.
• Experience using social media analytics tools to track performance, interpret data, and adjust strategies for better results.
• Familiarity with paid social and performance advertising strategies is beneficial.
• Organized, detail-oriented, and able to manage multiple projects and deadlines in a remote environment.
• Prior experience in a digital agency or consulting setting is an advantage.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

What we're looking for

Essential

• 3+ years growing social accounts from zero. Not maintaining established pages — starting them and building an audience. Be ready to name the accounts and the numbers.
• Hands-on across all four platforms: Instagram, Facebook, LinkedIn and TikTok. Each one, personally managed.
• A real understanding of how these platforms distribute content. Why a reel stalls at 300 views. What LinkedIn rewards that Instagram doesn't. Why cross-posting to TikTok doesn't work. We will ask.
• Paid ads experience on Meta and Google — built by you, not briefed to someone else. Pixel setup, audiences, creative testing, budget decisions.
• You can produce, not just plan. Shoot, cut a reel, write a caption, ship it.
• Comfort reading analytics and changing course because of what they say.

Nice to have

• B2B or services clients, not only consumer brands
• Familiarity with SEO, AEO or AI search visibility