Social Media Marketing Specialist

Company Description Dahej Industrial Expo is organized by Ads Pages Pvt Ltd, a premier event management company established in 2000 and known for delivering Gujarat's biggest industrial exhibitions. With over 21 successful events, the organization provides a strong platform for business growth, innovation, and brand visibility. Exhibitors and participants benefit from targeted networking opportunities, exposure to current industry trends, and access to new business prospects. By joining Dahej Industrial Expo, companies can connect with a focused industrial audience and strengthen their market presence in Gujarat's dynamic industrial landscape.
Role Description The Social Media Marketing Specialist is a full-time, on-site role based in Vadodara, focused on promoting Dahej Industrial Expo and related events across digital channels. This position involves planning and executing social media campaigns, creating engaging content tailored for platforms such as Facebook, Instagram, LinkedIn, and X, and managing daily posting schedules. The specialist will monitor analytics, track campaign performance, and optimize content to increase reach, engagement, and lead generation. Responsibilities include coordinating with the marketing and event teams, supporting digital advertising initiatives, responding to audience queries and comments, and ensuring consistent brand messaging across all social media touchpoints.
Qualifications

• Candidates should possess skills in Social Media Marketing and Digital Marketing to plan, execute, and optimize campaigns.
• Candidates should possess skills in Social Media Content Creation and Marketing to develop engaging, platform-appropriate content and promotional strategies.
• Candidates should possess strong Communication skills to collaborate with internal teams and engage effectively with online audiences.
• Experience with social media analytics tools, basic graphic design or video editing, and familiarity with paid advertising (e.g., Meta Ads, LinkedIn Ads) is beneficial.
• A background in event promotion, B2B marketing, or industrial sectors, along with a bachelor's degree in Marketing, Communications, or a related field, is preferred.
• Ability to work on-site in Vadodara, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced event environment.