Social Media Marketing Specialist

Social Media & B2B Marketing Specialist (LinkedIn Focus)

Company: H.R. Polycoats

Location: Hybrid

Website: www.hrcheetal.com

Type: Full-Time

Experience: 3-6 Years

Salary: ₹25,000 – ₹40,000/month (depending on experience)

About Us

H.R. Polycoats is the leading manufacturer of synthetic leather, non-woven fabrics, technical coated textiles having 30 years of experience.

We supply to automotive OEMs, leading footwear brands, furniture companies, bag manufacturers, industrial buyers, and export markets.

As we expand our digital footprint, we are looking for a capable and business-minded individual to manage and grow our B2B presence on LinkedIn and Instagram and support our marketing efforts across industries.

Role Summary

We are looking for a Social Media & B2B Marketing Specialist who can professionally represent H.R. Polycoats across digital platforms—especially LinkedIn—through well-written content, technical posts, and industry-focused communication.

This role goes beyond regular social media posting.

You will:

• Create professional B2B content
• Write technical posts about our products & industries
• Manage corporate communication
• Support exhibition marketing
• Drive industry outreach
• Position H.R. Polycoats as a reliable, credible supplier in our sectors

Freshers with strong communication and writing skills are also welcome.

Key Responsibilities

1. B2B LinkedIn Marketing (Primary Responsibility)

• Plan, create, and post 2-3 LinkedIn posts per week
• Write clear, professional content suitable for procurement heads, OEMs, and business buyers
• Post on: H.R. Polycoats LinkedIn Company Page
• Leadership Profile(s) (under guidance)
• Increase brand visibility, engagement, and inbound queries
• Develop the company's positioning as a quality-focused and innovation-driven manufacturer for OEMs

2. Corporate Communication

• Design and publish festival greetings, milestone posts, awards, achievements, employee spotlights
• Improve brand perception with consistent visuals and messaging
• Maintain a professional, clean brand voice

3. Technical & Product-Based Content Creation

A. Write posts explaining:

• Different materials: synthetic leather, PVC/PU, suede, nonwoven, velvet
• Features (abrasion, GSM, coatings, textures, finishes)
• Applications (automotive seat covers, footwear, furnishings, bags, etc.)
• Other relevant and new ideas.

B. Break down technical information into simple, understandable content

C. Closely work with product, QC, or production teams to understand improvements and turn them into content

4. Industry-Focused Marketing

A. Create and schedule posts that target our key sectors:

• Automotive interior materials
• Footwear uppers & lining
• Furniture & upholstery
• Bags & accessories
• Industrial applications (gloves, laminations, etc.)
• Export opportunities

B. Research trends and competitor activities in these segments and turn insights into meaningful posts.

5. Exhibition & Trade Show Marketing

For any exhibitions we participate in:

• Pre-event marketing posts (announcement, product highlights)
• During-event updates (booth activity, visitors, photos)
• Post-event summaries (leads, outcomes, highlights)
• Support in creating brochures, posters, basic stand content, etc.

6. Outreach & Lead Support

• Identify relevant B2B contacts on LinkedIn
• Send connection requests and professional introduction messages
• Share catalogues and follow-up politely (guided by management)
• Maintain a simple lead log and interaction tracker

7. Content Planning & Reporting

• Prepare a monthly content calendar
• Maintain an organized content library
• Track analytics: followers, reach, engagement, lead conversions
• Create short monthly reports highlighting progress and suggestions

What We're Looking For

• Strong command of English (writing + communication)
• Can understand technical topics
• Understanding of LinkedIn as a professional B2B platform
• Ability to research and learn technical information
• Canva/design skills to create clean, corporate posts
• Knowledge and experience in Graphic Design is preferred
• Interest in manufacturing, textiles, automotive, or industrial marketing
• Organised, self-driven, and comfortable managing end-to-end execution

Education Qualifications

• Bachelor's degree in Marketing, Social Media Marketing, Business, Mass Communication, English, Journalism, or any related field

Bonus Skills (Not Mandatory but Preferred)

• Experience in B2B content writing
• Photography & Videography (basic)
• Graphic Designing, Adobe, Photoshop
• Market research skills
• Familiarity with textile or synthetic leather industries (Not Mandatory)

What You Will Gain

• Direct mentorship from senior leadership
• Basic training and knowledge about this industry so you get familiar
• Deep understanding of B2B industrial marketing
• Exposure to multiple industries
• Opportunity to build a strong portfolio in technical & corporate content
• Clear growth path into Digital Marketing Manager or Technical Marketing Lead
• You get to work with the biggest manufacturer of Synthetic leather in India.

Your Reporting

• You will report to the Head of Operations & Strategy
• Coordination with Business Development, Marketing, QC/R&D, and IT Department.