Social Media Marketing Specialist

Job Summary

We are seeking a Social Media Marketing Specialist, having an extensive experience in e-commerce to manage and optimize our paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, Pinterest, and YouTube. The ideal candidate will have hands-on experience in ad creation, targeting, audience segmentation, A/B testing, and performance analysis to drive engagement, conversions, and ROI.

Location

Noida

Work Experience

3-4 years

Job Type

Full-time

Responsibilities

• Plan, execute, and optimize paid social media campaigns to achieve business goals.
• Manage campaign budgets, bidding strategies, and cost optimization for maximum ROI.
• Create compelling ad copies, visuals, and A/B test different creatives and messaging.
• Conduct detailed audience research and segmentation for effective targeting.
• Monitor and analyze key performance indicators (CTR, CPC, CPM, ROAS, conversions).
• Stay updated on platform algorithms, trends, and new advertising features.
• Collaborate with the creative and content teams to develop high-performing ads.
• Track and report campaign performance, insights, and recommendations.
• Manage pixel tracking, retargeting strategies, and conversion optimization techniques.

Skills

• 3-4 years of experience in paid social media advertising.
• Strong proficiency in Facebook Ads Manager, LinkedIn Ads, and Google Analytics.
• Hands-on experience with audience targeting, lookalike audiences, and retargeting strategies.
• Ability to analyze data-driven insights and adjust campaigns accordingly.
• Knowledge of budget management, bid strategies, and performance tracking.
• Familiarity with tools like Hootsuite, Buffer, Sprout Social, or similar platforms.
• Basic understanding of landing page optimization and conversion tracking.
• Strong communication and analytical skills.
• Experience working in e-commerce, SaaS, or digital marketing agencies.
• Detail-oriented and highly organized, with a focus on delivering high-quality work within deadlines.

Qualifications

• UG: Any Graduate
• PG: Any Graduate

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