Social Media Marketing Specialist

Greetings from Integra Global Solutions, Coimbatore.

We are looking for an experienced Paid Social Media Marketing Specialist to develop, manage, and scale our paid social advertising campaigns.

Key Responsibilities

• Develop and execute the company's paid social media advertising strategy.
• Build, launch, manage, and optimize campaigns across Facebook and Instagram.
• Manage campaigns on LinkedIn, YouTube, and other relevant platforms when appropriate.
• Conduct customer and audience research to identify high-potential target segments.
• Develop advertising hooks, offers, messaging, and campaign concepts.
• Create structured testing programs for audiences, creatives, copy, headlines, offers, landing pages, and calls to action.
• Work with designers, video editors, and copywriters to develop high-performing advertising creatives.
• Develop creative briefs and advertising copy for new campaigns.
• Build and optimize prospecting, retargeting, and remarketing campaigns.
• Monitor campaign performance regularly and make data-driven optimization decisions.
• Manage advertising budgets and allocate spending toward the highest-performing campaigns.
• Monitor and improve cost per lead, cost per qualified lead, customer acquisition cost, conversion rates, and return on advertising spend.
• Ensure accurate advertising tracking, attribution, pixels, conversion APIs, UTMs, and CRM tracking.
• Prepare regular performance reports covering advertising spend, leads, qualified leads, customers, CAC, revenue, and ROAS.

Qualifications & Requirements

• Min 3-7 years of hands-on paid social media advertising or performance marketing experience.
• Strong experience managing Facebook and Instagram advertising campaigns through Meta Ads Manager.
• Proven experience generating qualified leads and customers through paid social advertising.
• Experience personally managing meaningful advertising budgets.
• Strong understanding of campaign structure, audience targeting, retargeting, creative testing, and campaign optimization.
• Strong understanding of CPL, CPA, CAC, CTR, CPC, CPM, conversion rate, ROAS, and customer lifetime value.
• Experience with advertising tracking, attribution, pixels, conversion APIs, and analytics.

Location: Coimbatore, Chennai

Interested candidates can share the resume with [email removed] or reach us at [phone removed]