Social Media Marketing Professional

Role Description This is a full-time, on-site role based in Mumbai for a Social Media Marketing Professional. The role involves planning and executing social media campaigns across platforms, creating and curating content aligned with brand guidelines, and managing daily posting schedules. The professional will monitor engagement, respond to comments and messages, and build community around Ace Blend's nutrition-focused offerings. Responsibilities also include collaborating with design and content teams, coordinating with influencers and partners, tracking performance through analytics, and optimizing campaigns to drive brand awareness, traffic, and conversions. The role may also support broader digital marketing initiatives and contribute ideas for innovative social media strategies that reflect Ace Blend's health and wellness mission.

Qualifications

• Strong social media strategy and execution skills, including campaign planning, platform management, and community building.
• Content creation abilities, such as copywriting for social media, visual content briefing, and basic knowledge of content best practices.
• Familiarity with social media analytics tools, performance tracking, and data-driven optimization of campaigns.
• Understanding of digital marketing fundamentals, including brand positioning, audience targeting, and influencer collaboration.
• Excellent written and verbal communication skills, with attention to detail and brand-consistent messaging.
• Ability to work collaboratively with cross-functional teams and manage multiple tasks in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.
• Prior experience in social media marketing for consumer brands; experience in health, wellness, or nutrition sectors is an advantage.
• Interest in nutrition, wellness, and healthy lifestyles, with willingness to stay updated on industry trends and platform updates.