Social Media Marketing Manager

Location: Gurugram / Hybrid

Experience: 2–4 Years

Industry: D2C / E-commerce

About the Role

We're looking for a creative and results-driven Social Media Manager who can manage social media accounts end-to-end, create engaging content, and bring brands to life through compelling graphics, videos, and influencer collaborations.

The ideal candidate has experience working with US-based e-commerce brands or influencers and understands how to create content that drives engagement, brand awareness, and sales.

Key Responsibilities

• Develop and execute social media strategies across Instagram, TikTok, Facebook, and other relevant platforms.
• Design high-quality graphics, carousels, social media posts, stories, and campaign creatives.
• Edit short-form videos, Reels, TikToks, UGC content, and influencer videos.
• Plan and manage monthly content calendars, ensuring consistent posting and brand communication.
• Research trends, viral content formats, memes, and competitor activities relevant to the target audience.
• Coordinate with influencers and creators for content collaborations, briefs, deliverables, and publishing schedules.
• Work with marketing and e-commerce teams to support product launches, promotions, and seasonal campaigns.
• Track social media performance, analyze engagement metrics, and optimize content accordingly.
• Maintain brand consistency across all social media channels.
  

Required Skills & Experience

• 2–4 years of experience in social media management, preferably with D2C or e-commerce brands.
• Prior experience working with US-based e-commerce brands or influencers is strongly preferred.
• Strong graphic design skills using tools such as Canva, Photoshop, or Illustrator.
• Video editing proficiency using CapCut, Premiere Pro, or similar tools.
• Good understanding of Instagram Reels, TikTok, UGC, influencer marketing, and social media trends.
• Strong creative thinking, copywriting, and visual storytelling skills.
• Ability to independently manage content planning, creation, publishing, and reporting.
• A portfolio showcasing graphics, edited videos, and social media campaigns is required.