Social Media Marketing Manager
essence innovation · Mohali · onsite · Posted 1d ago
About a minute. You'll make an account on the way through.
About this role
Company Description Essence Innovation develops an AI-powered health app designed to put each user at the center of their healthcare journey. The platform enables individuals to seamlessly manage medical records, access real-time health insights, and connect with global healthcare services in one secure place. Users can maintain a complete, easily accessible medical history, giving them greater control over their well-being. By enabling ownership and secure management of medical data, Essence Innovation empowers people to make informed decisions and take full charge of their healthcare.
Experience: 3 to 5+ Years
Domain: Social Media / Community / Consumer Brand
About the RoleWe are looking for a creative and data-driven Social Media Manager to build and grow the Essence Health brand across social platforms.
The candidate will be responsible for developing social strategies, building communities, managing content calendars, working with creators and influencers, and increasing engagement and brand awareness.
Key Responsibilities- Develop and execute social media strategy.
- Manage Essence Health's social media presence across:
- YouTube
- Other relevant platforms
- Create and manage monthly content calendars.
- Develop engaging healthcare and lifestyle content.
- Write social media copy, captions, scripts, and creative briefs.
- Manage online communities and audience engagement.
- Identify relevant trends and opportunities.
- Develop creator and influencer partnerships.
- Coordinate UGC campaigns.
- Implement social search optimization strategies.
- Monitor social listening and brand sentiment.
- Track social media analytics and performance.
- Support community-led growth initiatives.
- Coordinate with content, design, marketing, and product teams.
- Use AI tools for content ideation, creation, research, and optimization.
- Support online reputation management.
- YouTube
- Social strategy
- Content planning
- Copywriting
- Community management
- Social analytics
- Creator/influencer marketing
- UGC
- Social search
- Social listening
- Community-led growth
- AI-assisted content creation
- Basic design
- Trend identification
- Reputation management
Experience building consumer brands is preferred.
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