Social Media Marketing Manager

Experience Required : -

• Minimum 3 Years in Social Media Marketing & Digital Marketing

Job Summary : -

• We are looking for a creative, strategic, and results-driven Social Media Marketing Manager to lead and grow our social media presence across multiple platforms.
• The ideal candidate should have proven experience in content strategy, social media management, paid advertising, lead generation, and community engagement.
• This role requires someone who can create impactful campaigns that increase brand awareness, customer engagement, and business growth.

Key Responsibilities : -

• Social Media Strategy
• Develop and execute social media marketing strategies aligned with business objectives.
• Plan monthly content calendars and campaign schedules.
• Identify growth opportunities through market research and competitor analysis.
• Content Creation & Management
• Create, schedule, and publish engaging content across:
• Facebook
• Instagram
• LinkedIn
• X (Twitter)
• YouTube
• Pinterest
• Other relevant social platforms
• Coordinate with graphic designers and content writers to produce high-quality creatives.
• Plan and manage posts, reels, stories, videos, and promotional campaigns.
• Paid Advertising
• Plan, execute, and optimize paid campaigns on:
• Meta (Facebook & Instagram)
• LinkedIn Ads
• YouTube Ads
• Other social advertising platforms
• Monitor campaign budgets and improve ROI through continuous optimization.
• Community Management
• Respond to comments, messages, and customer inquiries promptly.
• Build and nurture online communities to improve customer engagement and satisfaction.
• Performance Analysis
• Monitor campaign performance using Meta Business Suite, Google Analytics, LinkedIn Analytics, and other reporting tools.
• Prepare weekly and monthly performance reports with actionable insights.

Track KPIs including : -

• Reach
• Engagement
• Followers Growth
• Website Traffic
• Lead Generation