Social Media Marketing Manager

We are looking for a creative and result-oriented Social Media Marketing Executive to manage social media activities, content planning, audience engagement, and digital campaigns. The ideal candidate should have a strong understanding of social media trends, content creation, digital marketing, and audience engagement.

Responsibilities:

• Manage and maintain social media platforms including Instagram, Facebook, LinkedIn, and YouTube.
• Plan and execute social media content calendars.
• Create and coordinate engaging content for social media platforms.
• Monitor current social media trends, formats, hashtags, and audience behaviour.
• Develop creative ideas for posts, reels, stories, campaigns, and other digital content.
• Coordinate with graphic designers, video editors, and other teams for content creation.
• Write engaging captions and social media copy.
• Monitor social media performance and prepare basic reports.
• Track engagement, reach, followers, and other relevant metrics.
• Support digital marketing campaigns and promotional activities.
• Stay updated with new social media features and trends.

Requirements:

• Experience in Social Media Marketing and/or Digital Marketing.
• Good understanding of Instagram, Facebook, LinkedIn, and YouTube.
• Strong knowledge of social media trends and content formats.
• Good communication and content-writing skills.
• Creative thinking and strong attention to detail.
• Ability to plan and execute content independently.
• Basic understanding of social media analytics and performance metrics.

Good to Have:

• Experience with Canva or other creative tools.
• Knowledge of paid social media campaigns.
• Basic understanding of SEO and digital marketing.
• Experience with Reels, short-form videos, and influencer/content marketing.
• Creative and digitally aware.
• Strong interest in social media and emerging trends.
• Proactive approach to content ideas and execution.
• Ability to work in a fast-paced environment.