Social Media Marketing Manager

Social Media Marketing Executive

Company: Mekanshi India Private Limited

Location: Ballabgarh, Faridabad, Haryana

Employment Type: Full-Time

Experience: 1–3 Years

CTC: ₹3.6 Lakh per Annum

Work Mode: On-site

About Mekanshi India Private Limited

Mekanshi India Private Limited is a growing D2C and manufacturing company operating across apparel, pet products, personalized products, home & kitchen products, and e-commerce. We are looking for a creative and performance-oriented Social Media Marketing Executive to strengthen our digital presence and drive engagement, traffic, and sales across social media platforms.

Job Responsibilities

• Manage and grow company social media accounts including Instagram, Facebook, LinkedIn and YouTube.
• Create and execute monthly social media content calendars.
• Develop engaging posts, reels, stories, videos, product creatives and promotional content.
• Write captions, headlines, hooks and relevant hashtags.
• Coordinate with graphic designers, photographers and video editors for content creation.
• Plan and execute social media campaigns for product launches, offers, festivals and special occasions.
• Monitor social media trends, competitor activities and emerging content formats.
• Increase followers, engagement, reach and website traffic through organic social media activities.
• Support Meta Ads/Facebook & Instagram advertising campaigns and coordinate with the performance marketing team.
• Analyse social media performance using platform insights and prepare regular reports.
• Track KPIs such as reach, impressions, engagement, followers, clicks, leads and conversions.
• Respond to comments, messages and customer interactions professionally.
• Work closely with the e-commerce and sales teams to promote products and offers.
• Assist in influencer marketing and collaboration campaigns.
• Maintain consistent brand identity, tone and visual communication across platforms.

Required Skills

• Good knowledge of Instagram, Facebook, LinkedIn and YouTube.
• Strong understanding of social media marketing and content strategy.
• Excellent communication and copywriting skills.
• Ability to create attractive content ideas for Reels and short-form videos.
• Basic knowledge of Canva, CapCut or similar creative tools.
• Basic understanding of Meta Business Suite and Meta Ads.
• Knowledge of social media analytics and reporting.
• Creative thinking with an understanding of current social media trends.
• Ability to manage multiple projects and meet deadlines.

Preferred Candidate

• 1–3 years of experience in social media marketing, digital marketing or content marketing.
• Experience with D2C, e-commerce, fashion, lifestyle, pet products or consumer brands will be an advantage.
• Candidates who have managed brand social media accounts independently will be preferred.
• Candidates should be comfortable working from our Ballabgarh, Faridabad office.

Key Performance Indicators (KPIs)

• Social media follower growth
• Engagement rate
• Reach and impressions
• Reel/video views
• Website traffic from social media
• Leads and enquiries
• Social-media-driven sales
• Content consistency and campaign execution

Compensation

CTC: ₹3.6 Lakh per annum

Salary will be based on experience, skills and suitability for the role.

How to Apply

Interested candidates can apply through mail [HIDDEN TEXT] with their updated resume and portfolio/social media profiles showcasing previous work.