Social Media Marketing Manager (B2B Lead Generation)

Key Responsibilities

• Strategy & Campaign Design: Develop high-conversion multi-channel social media strategies across LinkedIn, Meta, YouTube, and X to position VOLA as the leading hybrid virtual office solution.
• Paid Acquisition & Performance Marketing: Plan, manage, and optimize performance marketing budgets on LinkedIn Ads and Meta Ads to deliver low CAC (Customer Acquisition Cost) and high SQLs (Sales Qualified Leads).
• Team Leadership: Manage and mentor a team of 3 Social Media Executives; oversee content calendars, creative briefs, copy, and visual standards.
• Lead Funnel Optimization: Partner with sales and web teams to optimize lead capture funnels, retargeting mechanisms, and landing page conversions.
• Analytics & Attribution: Track KPIs (ROAS, CPL, engagement, pipeline value) using Google Analytics, Meta Ads Manager, and LinkedIn Campaign Manager; deliver weekly executive dashboards.Role & responsibilities

Preferred candidate profile

• Experience: 47 years in B2B social media marketing and paid digital lead generation (experience in SaaS, co-working, commercial real estate, or startup services preferred).
• Skills: Expert-level mastery of LinkedIn Campaign Manager, Meta Ads Manager, GA4, HubSpot/Zoho CRM integrations, and performance reporting.

• Attributes: Strong analytical mindset, creative storytelling capability for innovative concepts, and proven experience managing remote teams.