Social Media Marketing Intern

Role Description

Mistiful is the consumer brand of Phantomleaf Pvt. Ltd. We are an online plant store focused on bringing nature into modern life, offering indoor potted plants for homes, offices and creative spaces. Mistiful Store focuses on removing the friction of traditional plant buying through thoughtful curation and a convenient online experience.

We are looking for someone to join us as a Social Media & Content Creation Intern, helping us build Mistiful's presence across Instagram and YouTube Shorts.

This is a hands-on role. You'll be involved in coming up with ideas, creating content and seeing how those ideas perform. This is a hybrid/remote internship, you can work entirely remotely if you're able to get good footage at your location. Someone near Solan or Delhi is appreciated so you can also visit, learn, and record anything needed for the social media content.

What you'll be doing

Most of your work will focus on creating short-form content for Mistiful's social media channels. Your day-to-day work may include:

• Coming up with creative ideas for Reels and Youtube Shorts
• Developing short scripts, hooks and captions
• Turning our plant footage and product images into engaging videos.
• We require someone whose capable of posting influencer style videos.
• Editing and putting together videos using video editing tools
• Finding relevant sounds, trends and formats that fit the Mistiful brand
• Experimenting with voiceovers, humour and different styles of presentation
• Testing different ideas and formats to see what resonates with our audience
• Reviewing content performance and using what you learn to improve future posts
• Contributing ideas to the wider direction of Mistiful's social media

We will provide any additional footage you need, including plant videos and photos. But it would be appreciated if you can record some nice footage primarily, could be your home, parks, or at our nurseries.

What we're really looking for is someone who has good ideas, a good eye and a good sense of marketing.

Who we're looking for

You don't require previous professional experience, we're looking for someone creative who can think out of the box.

This could be a good fit if you:

• Already spend time on Instagram or YouTube Shorts.
• Have a good understanding of what makes short-form content work.
• Enjoy coming up with ideas and writing.
• Have some creative editing experience.
• Have a good eye for clean, simple visuals.
• Appreciate dry or deadpan humour.
• Are comfortable recording a videos or voiceovers of yourself.
• Are willing to experiment, learn and collaborate.

How the internship works

The internship is intended to develop into a longer-term opportunity. We are looking to structure it like the following, though if you have any concerns or want some changes in the structure it can be discussed.

First 3 months - Trainee Internship

You'll spend the first three months getting to know Mistiful, creating content and working with the team. This gives both sides an opportunity to see how we work together.

Following 6 months - Paid Internship

Based on performance and agreed content and engagement targets, there will be an opportunity to move into a six-month paid internship with greater responsibility.

Longer term - Full-Time Opportunity

For someone who performs well and takes ownership of the role, there is a pathway towards a full-time Creative / Social Media Lead position as the company grows.

Applying

You can share any personal projects, previous work, university/college projects or anything else you've created with us. We're interested in seeing what you can actually create, rather than just looking at your previous job experience.