Social Media Marketing Expert

Job Description Social Media Marketing Expert

Experience: 13 Years
Department: Marketing / Digital Marketing
Employment Type: Full-Time

Job Summary

We are looking for a creative, proactive, and results-driven Social Media Marketing Expert with 1–3 years of experience in social media management, content creation, Reels/video editing, SEO, website management, and Google Business Profile management.

The ideal candidate should have a strong understanding of digital marketing trends and the ability to create engaging content, improve online visibility, generate leads, and strengthen the company’s digital presence.

Key Responsibilities

Social Media Marketing

• Manage and grow the company’s presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Develop and execute social media strategies to increase brand awareness, engagement, followers, and leads.
• Create and manage a regular social media content calendar.
• Research current trends, competitor activities, and audience interests to develop relevant content ideas.
• Monitor social media performance and prepare regular reports on reach, engagement, and growth.

Reels & Content Creation

• Create, edit, and publish engaging Reels, short-form videos, posts, stories, and promotional content.
• Edit videos using tools such as Canva, CapCut, Adobe Premiere Pro, or similar software.
• Develop creative concepts, captions, hooks, and content ideas based on current trends.
• Ensure all content follows the company’s brand guidelines and communication style.
• Repurpose existing content into engaging social media formats.

SEO & Website Management

• Manage and update the company website with blogs, landing pages, images, services, and promotional content.
• Conduct keyword research and implement basic SEO strategies to improve organic visibility.
• Optimize website content, including meta titles, meta descriptions, headings, URLs, keywords, images, and internal links.
• Assist with on-page and off-page SEO activities.
• Monitor website traffic, keyword rankings, and SEO performance.
• Identify opportunities to improve organic traffic, website visibility, and lead generation.
• Coordinate with developers or external agencies for technical website and SEO requirements when required.

Google Business Profile / Local SEO

• Manage and optimize the company’s Google Business Profile (Google My Business).
• Keep business information, services, contact details, photos, offers, and other information updated.
• Create and publish regular Google Business Profile posts and updates.
• Monitor and respond professionally to Google reviews and customer queries.
• Implement local SEO activities to improve the company’s Google search and Maps visibility.
• Track Google Business Profile performance, including views, searches, calls, website visits, and customer actions.

Analytics & Reporting

• Monitor and analyze performance across social media, website, SEO, and Google Business Profile.
• Track key metrics such as reach, engagement, followers, website traffic, leads, keyword rankings, and conversions.
• Prepare regular digital marketing performance reports and suggest improvements based on data.
• Stay updated with changes in social media algorithms, SEO trends, and digital marketing best practices.

Skills & Requirements

• 1–3 years of experience in Social Media Marketing, Digital Marketing, SEO, or a similar role.
• Strong knowledge of Instagram, Facebook, LinkedIn, and YouTube.
• Hands-on experience in Reels and short-form video editing.
• Good understanding of SEO, keyword research, content optimization, hashtags, and social media algorithms.
• Experience managing company websites and Google Business Profiles.
• Knowledge of Google Analytics, Google Search Console, and Google Business Profile will be preferred.
• Proficiency in Canva, CapCut, Adobe Premiere Pro, or similar tools.
• Strong content-writing, creative-thinking, and communication skills.
• Good understanding of digital marketing analytics and performance metrics.
• Ability to manage multiple tasks, campaigns, and deadlines.
• Creative, proactive, and willing to experiment with new content formats and trends.

Preferred Candidate

• Candidates with a proven portfolio of social media content, Reels, SEO projects, or website work will be preferred.
• Experience in local SEO and Google Business Profile optimization will be an added advantage.
• Candidates who can independently handle content creation + social media + basic SEO + website updates will be preferred.