Social media marketing executive

Company Description Tyche Media is a dynamic, forward-looking marketing company inspired by the Greek goddess of good fortune and success. The team focuses on building creative strategies that connect customer experience with modern technologies to deliver the right content at the right time. Tyche Media emphasizes a client-centric approach, taking personal interest in understanding customer needs, building strong relationships, and enhancing brand visibility and loyalty. The company integrates social media deeply into overall customer experience to drive trust, engagement, and business growth. With services in brand management and consultancy, Tyche Media aims to create win-win brands and give businesses a strategic facelift.
Role Description This is a full-time, on-site Social Media Marketing Executive role based in Mumbai. The Social Media Marketing Executive will manage and grow brand presence across social media platforms, including planning, creating, and scheduling engaging content. The role involves monitoring social media performance, analyzing metrics, and optimizing campaigns to improve reach, engagement, and conversions. The executive will collaborate with internal teams to align social media activities with overall marketing strategies and brand guidelines. Daily tasks include community management, responding to audience interactions, identifying trends and opportunities, and supporting broader digital marketing initiatives.
Qualifications

• Candidates should possess skills in Social Media Marketing and Social Media Content Creation to plan, produce, and manage platform-specific campaigns.
• Candidates should possess skills in Digital Marketing and Marketing to support integrated campaigns, audience targeting, and performance optimization.
• Candidates should possess strong Communication skills to craft clear messages, engage audiences, and collaborate effectively with internal and external stakeholders.
• Familiarity with social media analytics tools and basic reporting to track KPIs and derive actionable insights.
• Ability to think creatively and strategically, with attention to detail and consistency in brand voice and visuals.
• Prior experience in social media or digital marketing, preferably in an agency or brand environment.
• Bachelor's degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Comfort working on-site in Mumbai and managing multiple projects in a fast-paced, collaborative setting.