Social Media Marketing & Content Marketing Executive

Key Responsibilities

• Manage day-to-day social media activities across Instagram, Facebook, YouTube & other relevant platforms.
• Develop and execute monthly social media and content calendars.
• Research audience behaviour, competitors, trends and relevant content opportunities.
• Develop creative content ideas, concepts, themes and campaign ideas.
• Write Reels scripts, video scripts, hooks, captions, post copy and other social media content.
• Create and coordinate Reels, posts, carousels, stories, videos and short-form content.
• Plan content according to different platforms, audience segments and marketing objectives.
• Coordinate with designers, video editors, photographers, doctors/subject-matter experts and marketing teams for content execution.
• Manage content scheduling, publishing and distribution across social media platforms.
• Ensure content follows the brand's tone, messaging and visual communication guidelines.
• Stay updated with social media trends, formats, platform updates and audience behaviour.
• Monitor social media performance, including reach, engagement, views, followers and content performance.
• Analyse performance data and identify opportunities to improve content and engagement.
• Support organic social media growth through consistent content creation, distribution and optimisation.
• Contribute to content marketing initiatives, including educational content, blogs, campaigns and promotional communication.
• Maintain an organised content pipeline and ensure timely execution of the social media calendar.

Candidate Requirements

• One to Two years of experience in Social Media Marketing, Content Marketing or Digital Marketing.
• Strong understanding of Instagram, Facebook and YouTube.
• Good knowledge of social media management, content strategy and content marketing.
• Strong writing, copywriting and scripting skills.
• Ability to write engaging hooks, Reels scripts, video scripts, captions and social media copy.
• Good understanding of short-form video content and storytelling.
• Ability to identify trends and convert them into relevant brand content.
• Understanding of social media analytics and performance metrics.
• Strong communication and coordination skills.
• Creative, proactive and detail-oriented with strong ownership and willingness to learn.
• Basic knowledge of Canva/design and video editing is an advantage.
• Experience with Meta Business Suite, social media scheduling and analytics tools is an advantage.

What We Offer

• Opportunity to work on real brand campaigns and social media initiatives.
• Hands-on exposure to healthcare content marketing and storytelling.
• Opportunity to work across Alloroots & Allodermis.
• Practical experience in social media strategy, scripting, content creation, content marketing and digital growth.
• Opportunity to learn and work closely with the marketing and growth team.