Social Media Marketing Associate

Role & responsibilities

• Plan, create, and publish engaging content across LinkedIn, Instagram, Facebook, and other relevant social media platforms.
• Generate creative images, videos, reels, and promotional content using AI-powered tools.
• Develop social media content around AI, technology, automation, software solutions, and industry trends.
• Create content calendars and ensure consistent posting across platforms.
• Apply SEO best practices to website content, blogs, social media captions, keywords, and hashtags.
• Conduct competitor analysis, audience research, and trend analysis to identify content opportunities.
• Use critical thinking to develop creative campaign ideas and improve content quality and performance.
• Write compelling captions, headlines, promotional copy, and calls to action.
• Monitor social media analytics, engagement, reach, and follower growth, and recommend improvements.
• Collaborate with internal teams to understand services and convert technical concepts into engaging content.
• Stay updated with the latest AI content-generation tools, digital marketing trends, and platform updates.

Preferred candidate profile

• Hands-on knowledge of AI-generated image and video creation.
• Familiarity with AI tools such as ChatGPT, Canva AI, Midjourney, Runway, or similar tools.
• Strong understanding of social media platforms and content strategy.
• Basic to intermediate knowledge of SEO, keyword research, and content optimization.
• Strong critical thinking, creativity, and problem-solving abilities.
• Good written English and content-writing skills.
• Understanding of social media analytics and performance metrics.
• Ability to research trends and transform ideas into engaging content.
• Good time management and organizational skills.

Preferred