Social Media Manager

Key Roles & Responsibilities:

Social Media Strategy & Management

1) Develop and execute social media strategies across LinkedIn, Instagram, Facebook, X, and YouTube.

2) Manage social media calendars, content planning, publishing, and community engagement.

3) Stay updated on social media trends, platform updates, topical conversations, and relevant industry news.

4) Ensure consistent brand communication and tone of voice across platforms.

Content Development

1) Develop creative content ideas, captions, copy, and campaign concepts.

2) Plan content formats including static posts, carousels, reels, videos, polls, and infographics.

3) Coordinate with internal teams and clients for content approvals and execution.

4) Identify opportunities for topical content and trend-based engagement.

Social Media Analytics & Reporting

1) Monitor and analyze key metrics such as reach, impressions, engagement rate, follower growth, clicks, and conversions.

2) Prepare monthly performance reports with actionable insights and recommendations.

3) Identify high-performing content and optimize the content strategy based on data.

4) Track competitor activities, industry benchmarks, and audience behavior.

Graphic Design & Creative Development

1) Create social media creatives, carousels, infographics, and other visual assets using tools such as Canva, Adobe Photoshop, and Illustrator.

2) Translate content briefs into visually engaging and platform-appropriate designs.

3) Maintain brand guidelines, visual consistency, and creative quality.

4) Coordinate with video editors and other creative resources for reels and motion graphics, wherever required.

Community Management & Trend Monitoring

1) Monitor comments, messages, mentions, and audience conversations.

2) Identify emerging trends and relevant opportunities for real-time content.

3) Support online reputation management and escalate sensitive issues when required.

Client Coordination & Team Collaboration

1) Coordinate with clients and internal teams for briefs, approvals, and campaign execution.

2) Manage multiple projects and ensure timely delivery of content and reports.

3) Present performance insights, content recommendations, and campaign ideas to stakeholders.

New Business Pitch Presentations

1) Develop social media strategies, creative concepts, content pillars, and campaign ideas for new business pitches.

2) Prepare pitch presentations, including social media audits, competitor analysis, platform strategies, content calendars, and campaign recommendations.

3) Create engaging presentation slides with relevant graphics, data visualization, and creative references.

4) Research prospective clients, industry trends, and audience insights to develop customized pitch solutions.

5) Collaborate with the strategy, creative, and business development teams to deliver compelling, insight-led presentations.

Required Skills & Qualifications

1) 5 to 6 years of hands-on experience in social media management.

2) Strong understanding of social media platforms, algorithms, content formats, and audience behaviour.

3) Good knowledge of social media analytics and performance reporting.

4) Proficiency in Canva, Adobe Photoshop, Illustrator, or similar graphic design tools.

5) Strong copywriting, content planning, and creative thinking skills.

6) Experience with social media management and analytics tools.

7) Ability to manage multiple brands, meet deadlines, and work independently.

8) Excellent communication, coordination, and presentation skills.

Preferred Qualifications

1) Experience working in a digital marketing agency.

2) Knowledge of paid social media campaigns and performance marketing.

3) Familiarity with social listening tools and competitor analysis.

4) Understanding of AI-assisted content creation and social media optimization.