Social Media Manager

About the Role

Are you a creative visual storyteller who knows how to make properties go viral? We are a dynamic Real Estate Channel Partner specializing in luxury villas, premium apartments, and exclusive property developments in North Goa.

We are looking for a proactive, results-driven Social Media Manager to take complete ownership of our digital presence. In this role, you will bridge the gap between luxury property showcases and high-intent buyers, driving brand visibility and quality lead generation across Instagram, YouTube, and Facebook.

Key Roles & Responsibilities

1. Strategy & Content Planning

• End-to-End Social Media Strategy: Plan, execute, and scale multi-channel social media strategies tailored for property marketing and luxury lifestyle branding.
• Content Calendar Management: Draft and maintain monthly content calendars ensuring consistency, strategic timing, and trend alignment across Instagram, Facebook, and YouTube.
• Brand Positioning: Craft compelling narratives, property descriptions, and captions that reflect the luxury and aspirational lifestyle of Goa living.

2. Content Creation & Execution

• Short-Form Video & Reels: Concept, script, and produce engaging Instagram Reels, YouTube Shorts, and property walkthrough videos.
• On-Site & On-Field Coordination: Visit property locations across Goa to shoot, document, and capture high-quality visual content.
• Creative Team Collaboration: Coordinate closely with videographers, photographers, graphic designers, and internal sales teams to deliver high-converting marketing collateral.

3. Growth, Engagement & Lead Generation

• Community Management: Monitor audience interactions, promptly respond to comments and direct messages, and nurture an active online community.
• Lead Generation & Paid Campaigns: Assist in setting up and optimizing targeted paid promotional campaigns on Meta (Instagram/Facebook) to generate qualified buyer leads.
• Analytics & Reporting: Track reach, engagement, follower growth, and conversion metrics using analytics tools to deliver weekly/monthly performance insights.

Preferred Candidate Profile

• Experience: Minimum 2+ years of hands-on experience managing brand or corporate social media handles (agency or in-house).
• Location Preference: Candidates currently residing in Goa (or willing to relocate immediately) will be given first preference.
• Domain Experience: Prior background in Real Estate, Luxury Hospitality, Travel, or Architecture/Lifestyle brands is a strong advantage.
• Visual & Copywriting Flair: Excellent command over English copywriting, property descriptions, and visual storytelling.
• Technical Proficiency:
  
• Deep understanding of Instagram algorithm, Reels strategy, and YouTube channel growth.
• Working knowledge of graphic design tools (e.g., Canva) and mobile/basic video editing tools (e.g., CapCut, VN, Premiere Rush).
• Familiarity with Meta Business Suite and social media analytics.
• Mindset: Proactive self-starter with strong project management skills, capable of handling multiple site visits and shoot schedules independently.

Why Join Us?

• Direct experience in Goas booming luxury real estate market.
• High creative freedom to test new video formats, visual aesthetics, and campaign ideas.
• Collaborative and fast-paced environment with competitive growth opportunities.

How to Apply

Interested candidates can share their updated CV along with links/portfolio of social media accounts managed or campaign highlights to:

• Email: [email removed]