Social Media Manager

Job Description: Social Media Manager

Job Title: Social Media Manager
Department: Marketing / Digital Marketing
Employment Type: Full-time
Experience: 1-5 years (flexible based on skills)

Job Summary

We are looking for a creative, strategic, and results-driven Social Media Manager to manage our social media platforms, create engaging content, grow our online presence, and build a strong brand identity. The ideal candidate should understand social media trends, audience engagement, content strategy, and performance analytics.

Key Responsibilities

• Develop and implement social media strategies aligned with business goals.
• Manage social media accounts, including Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Create, plan, and publish engaging content, including posts, reels, stories, videos, and captions.
• Develop and maintain a monthly content calendar.
• Monitor social media trends, competitors, hashtags, and audience behavior.
• Engage with followers by responding to comments, messages, and inquiries.
• Collaborate with designers, content creators, influencers, and marketing teams.
• Track and analyze social media performance using platform insights and analytics tools.
• Prepare weekly or monthly performance reports with recommendations for improvement.
• Support paid social media campaigns and coordinate with advertising teams when required.
• Maintain consistent brand messaging, tone, and visual identity across platforms.
• Identify opportunities to increase reach, engagement, followers, and conversions.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Communications, Mass Media, or a related field (preferred).
• Experience managing social media accounts and creating content.
• Excellent written communication and copywriting skills.
• Strong understanding of Instagram, Facebook, LinkedIn, and other social platforms.
• Knowledge of social media analytics and performance metrics.
• Familiarity with tools such as Canva, Meta Business Suite, Buffer, Hootsuite, or similar platforms.
• Creativity, organization, attention to detail, and time-management skills.
• Ability to work independently and manage multiple projects.

Key Performance Indicators (KPIs)

• Social media reach and impressions.
• Engagement rate, likes, comments, shares, and saves.
• Follower growth and community engagement.
• Content consistency and publishing schedule adherence.
• Website traffic, leads, or conversions generated through social media.
• Campaign performance and return on advertising spend, where applicable.

What We Offer

• Competitive salary based on experience and skills.
• Opportunities for learning and professional growth.
• A creative and collaborative work environment.
• Opportunities to work on diverse campaigns and brand-building initiatives.

How to Apply: Interested candidates can share their resume and portfolio of social media work with the hiring team.