Social Media Manager

ROLE SUMMARY:

Runs the organization's social presence end-to-end, auditing platforms, building content calendars, publishing in the right voice per channel, responding to crises within institutional approval chains, and reporting on what worked.

KEY RESPONSIBILITIES:

▪ Platform audit & strategy: Observe handles, prepare strategy, and justify platform priority and a 30-day content mix.

▪ Content calendar: Build 7-day calendars spanning X threads, Instagram (static + reel), LinkedIn and Hindi posts with platform-specific captions and visual direction.

▪ Crisis response: Draft calm, non-defensive social media responses (<280 chars) and 200–250 word statements.

▪ Analytics & reporting: Interpret performance data, explain declines plausibly, and write an analysis.

▪ Voice discipline: Hold the brand voice across every platform and format.

SKILLS & ELIGIBILITY:

▪ Minimum 4-5+ years of experience.

▪ Hands-on knowledge of X, Instagram and LinkedIn norms and formats.

▪ Ability to differentiate tone and length by platform, not one message everywhere.

▪ Calm, factual instincts under crisis conditions and awareness of approval chains.

▪ Comfort reading analytics and turning them into actionable recommendations.