Social Media Manager
Sony Pictures Networks · Mumbai · onsite · Posted 1d ago
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About this role
Contractual Assignment
Social Media & Marketing Ops Consultant – Sony Marathi
Role Overview
Sony Marathi is hiring a Social Media & Marketing Ops Lead on contract to own the channel's social media presence and run the marketing operations that support it. This is a single-owner role spanning both strategy (content calendar, platform growth, community) and execution (campaign ops, budgets, vendor coordination, reporting).
Key Responsibilities
Social Media Strategy
- Own social media strategy across platforms (YouTube,) for Sony Marathi's shows and the channel brand
- Build and execute the content calendar aligned to show launches, promos, and key moments
- Drive audience growth, engagement, and community management
- Partner with creative and production teams to source and repurpose content
- Track platform trends and adapt strategy across formats, algorithms, and influencer collaborations
Marketing Operations
- Plan and execute marketing campaigns end-to-end: briefs, timelines, approvals
- Manage marketing budgets, vendor/agency coordination, and PO/invoicing
- Coordinate with media planning and buying teams on paid promotion
- Track campaign performance and prepare reporting/dashboards
- Ensure brand guidelines and compliance across all marketing materials
Requirements
- 4–7 years of experience in social media management and/or marketing operations, ideally in media & entertainment or a regional-language content environment
- Fluency in Marathi (spoken and written) is mandatory; strong command of English
- Hands-on experience running social campaigns and managing budgets/vendors
- Familiarity with social analytics tools and content scheduling platforms
- Strong project management and cross-functional coordination skills
- Bachelor's degree in Marketing, Mass Communication, or a related field (MBA preferred)
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Skills
About Sony Pictures Networks
Sony Pictures Networks
1001-5000
employees
Mumbai, Maharashtra
India
₹27.6L PA avg
Avg at Sony Pictures Networks
About
About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks):
Sony Pictures Networks is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan.
The Company has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the Hindi movies channel for rural markets; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from its content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; Sony Sports Network – SONY SIX, SONY SIX HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform and Studio NEXT the independent production venture for original content and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is available in 167 countries.
The Company is recognised as an employer of choice within and outside the media industry and is a recipient of several awards in recognition of its unique workplace culture and exceptional people practices. The Company is in its 27th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
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