Social Media Manager

About Toolsvilla
Toolsvilla is Indias leading B2B e-commerce marketplace for machinery, industrial tools, agricultural equipment, and supplies. We connect small-to-medium enterprises (MSMEs), workshop owners, farmers, and industry professionals directly with top brands and manufacturers across the country. Our mission is to democratize and simplify procurement for industrial and agricultural tools nationwide.

Job Overview
We are looking for a creative, data-driven Social Media Manager to lead our digital presence, build brand engagement, and drive organic reach across all major social channels. In this role, you will be responsible for creating compelling video and visual content, showcasing complex industrial and agricultural equipment in an easy-to-understand way, and engaging with our growing B2B audience.

Key Responsibilities

• Strategy & Planning: Develop and execute comprehensive social media strategies aligned with Toolsvilla’s business goals, product launches, and promotional campaigns.
• Content Creation: Plan, script, edit, and publish engaging content (short-form videos, reels, product demos, infographics, and customer testimonials) tailored for platforms like YouTube, Instagram, LinkedIn, Facebook, and WhatsApp.
• Brand Storytelling: Showcase industrial tools, machinery usage, and customer success stories in an engaging, relatable format suited for business owners, mechanics, and farmers.
• Community Management: Actively engage with followers, address comments/queries, and foster an active online community across all channels.
• Performance & Analytics: Monitor key social metrics (engagement, reach, CTR, conversion rates), analyze campaign performance, and optimize strategies using insights.
• Cross-Functional Collaboration: Work closely with the Design, Content, Performance Marketing, and Product teams to align social strategy with brand promotions and overall company goals.
• Trend Awareness: Stay updated on digital trends, B2B marketing strategies, social media algorithm updates, and viral content formats.

Requirements and Skills

• Experience: 3–5 years of proven experience as a Social Media Manager or Content Creator (experience in e-commerce, B2B, industrial products, or YouTube channel management is a plus).
• Content Creation Skills: Hands-on experience with video creation, basic video editing tools (CapCut, Premiere Pro, Canva, etc.), and visual graphic design.
• Platform Expertise: In-depth knowledge of YouTube, Instagram, LinkedIn, Facebook, and emerging digital channels.
• Communication: Excellent written, verbal, and presentation skills (fluency in English and Hindi; knowledge of Bengali is an added advantage).
• Analytical Skills: Familiarity with social media analytics tools and a data-driven approach to content performance.
• Education: Bachelor’s degree in Marketing, Communications, Journalism, Business Administration, or a related field.

What We Offer

• Opportunity to work with a fast-growing, category-defining B2B e-commerce platform.
• Collaborative and high-ownership work culture.
• Competitive compensation package.