Social Media Manager
Qiroko · Bengaluru · onsite · Posted 1d ago
About a minute. You'll make an account on the way through.
About this role
About Qiroko
Qiroko is a fashion accessories brand for women and men, bringing personality to everyday dressing through jewellery, watches, bags, and more. Were looking for a Social Media Manager who combines an eye for fashion with hands-on creative skills and the ability to manage influencer partnerships from start to finish.
About the role
You will own Qirokos presence across Instagram, Facebook, and LinkedInfrom deciding what we post to bringing the ideas to life. The role spans content planning, creative production, paid social ad creatives, and influencer management. Were looking for someone who enjoys both the creative process and the coordination needed to get great content published.
What youll do
Social media and content ownership
- Manage Qirokos Instagram, Facebook, and LinkedIn accounts, adapting content and tone to each platform.
- Build and execute a content calendar covering product launches, brand stories, styling ideas, seasonal moments, and campaigns.
- Own the creatives we publish, including concepts, copy, captions, static posts, carousels, reels, and stories.
- Maintain a consistent brand voice and visual identity, ensuring products are represented accurately.
- Stay on top of fashion, culture, and social media trends and translate relevant ideas into content that feels right for Qiroko.
- Manage community engagement through comments and messages, coordinating customer queries with the relevant team.
- Track content performance and use the findings to improve engagement, reach, and audience growth.
Creative production and paid social
- Use AI tools confidently to develop concepts, write and refine copy, create visual ideas, and bring campaigns to life.
- Create and edit images and videos using tools such as Canva, Photoshop, Illustrator, Premiere Pro, or equivalent platforms.
- Develop ad creatives for paid social campaigns, including product-led ads, influencer content adaptations, and multiple hooks and formats for testing.
- Work with performance marketing to understand results and improve creatives based on what drives attention, clicks, and conversions.
- Ensure every asset meets brand guidelines and the required platform specifications.
Influencer partnerships — a major part of the role
- Identify and shortlist influencers whose style, audience, and content quality align with Qiroko.
- Manage outreach, discussions, commercials, deliverables, and collaboration timelines.
- Handle the coordination and paperwork for collaborations, including contract closure, content usage rights, invoices, and payment follow-ups.
- Develop clear creative briefs with concepts, product details, references, brand guidelines, and expected deliverables.
- Work closely with influencers throughout content creation to ensure ideas are executed properly and products are shown accurately.
- Review drafts, provide actionable feedback, coordinate revisions, and approve content against agreed briefs and brand guidelines.
- Track product dispatches, content delivery, publishing dates, and campaign performance.
- Build lasting creator relationships and maintain an organised influencer database and collaboration tracker.
What we’re looking for
- Experience managing social media accounts and creating content, preferably for a fashion, accessories, beauty, or lifestyle brand.
- A strong understanding of fashion, styling, visual storytelling, and what makes content feel relevant to its audience.
- A NIFT background is preferred; candidates from other design or fashion institutes, or with a strong relevant portfolio, are equally welcome.
- Comfort using AI tools as part of the creative workflow, with the judgment to refine outputs for quality, accuracy, and brand fit.
- Working knowledge of image and video editing tools, with the ability to produce and adapt content independently.
- Strong writing skills and an understanding of how content should differ across Instagram, Facebook, and LinkedIn.
- Experience coordinating influencer collaborations, including briefs, negotiations, contracts, approvals, and payments.
- An understanding of paid social creatives and how to develop variations for testing.
- Strong organisation, attention to detail, and the ability to manage multiple creators and deadlines.
What success looks like
A distinctive and consistent social presence, a reliable flow of strong content, influencer collaborations delivered on brief and on time, and creative improvements informed by performance.
To apply
Share your CV and portfolio, including social accounts you’ve managed, examples of static and video content, and any influencer campaigns or paid ad creatives you’ve worked on. Please indicate your contribution to each example.
Sourced from naukri