Social Media Manager

Social Media & Brand Marketing Manager

Infinity Marketing | Delhi, India | Full-time | On-site

About Infinity Marketing

Infinity Marketing is a marketing and brand-building company focused on creating distinctive consumer brands for the next generation. We're looking for a creative, ambitious and strategically minded Social Media & Brand Marketing Manager to help build the digital presence of an upcoming consumer brand under our portfolio.

The Role

This is an opportunity to help build a brand's identity and social media presence from the ground up.

You'll own the brand's Instagram strategy, creative direction, content planning and execution. We're looking for someone who understands premium aesthetics, Gen Z culture, digital storytelling and how to turn social media attention into genuine consumer interest and sales.

We don't want someone who simply manages a content calendar. We want someone who knows how to make a brand stand out.

Key Responsibilities

Brand Strategy & Creative Direction

• Develop and execute the social media strategy for a new consumer brand.
• Establish a distinctive brand voice, visual identity and digital personality.
• Maintain consistency across all social media communication and campaigns.
• Translate brand positioning into compelling, culturally relevant content.

Content Strategy & Execution

• Own Instagram content planning, including Reels, Stories, carousels and campaign content.
• Develop creative concepts, strong hooks, scripts, captions and content briefs.
• Plan and coordinate shoots with designers, photographers, videographers and content creators.
• Maintain high standards of visual storytelling, creative quality and brand consistency.
• Build a structured content calendar while leaving room for timely creative opportunities.

Gen Z Culture & Trend Research

• Stay ahead of emerging internet culture, aesthetics, fashion, lifestyle and social media trends.
• Identify trends and formats that align with the brand rather than following every viral trend.
• Develop original content ideas that feel current, shareable and authentic.
• Understand how younger consumers discover, engage with and purchase from brands online.

Campaigns & Product Launches

• Develop social media campaigns for upcoming product launches, from pre-launch teasers to launch-day execution and post-launch growth.
• Build anticipation, product desirability and consumer demand through storytelling.
• Plan influencer collaborations, creator campaigns, UGC initiatives and digital activations.
• Work closely with the internal team to execute campaigns within agreed timelines.

Growth & Performance

• Drive relevant audience growth and improve engagement through consistent creative experimentation.
• Track reach, watch time, shares, saves, profile visits, website traffic and sales performance.
• Use analytics to identify successful formats and improve future content.
• Collaborate on creative assets for paid campaigns and performance marketing.
• Understand the relationship between brand awareness, audience engagement and conversions.

Community & Creator Management

• Build meaningful relationships with the brand's audience through Instagram interactions.
• Research and coordinate with relevant creators and potential collaborators.
• Identify opportunities to build a loyal, engaged community around the brand.

What We're Looking For

• A strong portfolio demonstrating creative thinking, content execution and measurable results.
• Excellent understanding of Instagram and short-form video.
• A strong eye for premium aesthetics, contemporary design and visual storytelling.
• A genuine understanding of Gen Z culture, digital behaviour and emerging trends.
• A balance of creative instinct and analytical thinking.
• Excellent organisational skills and the ability to manage multiple projects simultaneously.
• A proactive, hands-on mindset and the ability to take ownership from ideation to execution.

You'll Stand Out If You Have

• Experience working with lifestyle, fashion, beauty, accessories or other consumer-facing brands.
• Experience building a brand's social media presence from scratch.
• Demonstrated success with organic content, product launches or social media campaigns.
• Experience working with creators, influencers and creative production teams.
• A portfolio that demonstrates strong taste, original thinking and an understanding of what makes content effective.

What Success Looks Like

• Building a distinctive and recognisable digital brand identity.
• Consistently producing high-quality, original content.
• Growing a relevant and engaged audience.
• Increasing product discovery and driving measurable traffic and sales through social media.
• Executing successful product launches and creative campaigns.
• Establishing a repeatable, insight-led content strategy that improves over time.

What We Offer

• The opportunity to build a consumer brand from its early stages.
• Creative ownership and the freedom to experiment with ideas and formats.
• Direct collaboration with the founding team.
• The opportunity to influence brand positioning, campaigns and growth strategy.
• A fast-moving environment that values initiative, original thinking and high-quality execution.

How to Apply

Apply through LinkedIn with your CV and portfolio OR e-mail on [HIDDEN TEXT]

Please include:

• Links to social media accounts or brands you've managed.
• Two or three examples of content or campaigns you've worked on, ideally with performance results.
• A brief explanation of what makes you a strong fit for this role.

We're interested in what you've built, how you think and the quality of your work.

Company: Infinity Marketing

Location: Delhi, India

Work mode: On-site

• Employment type: Full-time