Social Media Manager

Job Description: Social Media Manager

Company: Shree Vardhman Group

Location: Sector 54, Gurugram

Experience: 3-5 Years (Real Estate Industry Preferred)

Salary: 4.25-5 LPA

Employment Type: Full-Time

Job Summary

We are looking for a creative and results-oriented social media manager to strengthen our digital presence and brand visibility across social media platforms. The candidate will manage social media accounts, coordinate influencer collaborations, organise shoots at project locations, oversee video editing, and coordinate website updates with external vendors to promote the company's real estate projects.

Key Responsibilities

- Manage all social media platforms, including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.

- Plan and execute social media strategies, content calendars, campaigns, and promotional activities.

- Coordinate with influencers, content creators, and agencies for collaborations, reels, and promotional tie-ups.

- Plan and manage photo and video shoots at project sites, including residential townships and project locations.

- Oversee video editing, reels, walkthroughs, testimonials, and other promotional video content.

- Coordinate with website vendors for website updates, project details, landing pages, and digital content.

- Create engaging content, captions, hashtags, and campaign ideas aligned with brand objectives.

- Monitor social media trends, competitor activities, and emerging digital marketing opportunities.

- Track engagement, reach, followers, leads, and campaign performance; prepare regular performance reports.

- Coordinate with sales and marketing teams to promote projects, launches, events, and offers.

- Support lead generation and brand awareness through organic and paid social media campaigns.

- Maintain consistent brand communication and ensure timely responses to audience queries.

Skills & Requirements

- 3-5 years of experience in social media management or digital marketing; real estate experience preferred.

- Strong knowledge of social media platforms, content planning, and digital marketing trends.

- Experience in influencer marketing, vendor coordination, and on-location shoots.

- Knowledge of video editing tools and creative content formats.

- Understanding of social media analytics, paid campaigns, and lead generation.

- Excellent communication, coordination, creativity, and project management skills.

- Can manage a team of interns in an effective & efficient manner.

Perks & Benefits

- Competitive salary based on experience.

- Opportunity to work on real estate branding and marketing campaigns.

- Professional growth in a dynamic work environment.

Preferred Candidate:

Someone who can independently manage social media operations, coordinate on-ground content production, build influencer partnerships, and drive measurable growth in the company's digital visibility and engagement.