Social Media Manager

Role & responsibilities

* Manage the company's social media accounts, including Instagram, Facebook, YouTube and other relevant platforms.

* Create, edit and publish engaging Reels, Shorts, promotional videos and other digital content.

* Edit videos using tools such as CapCut, Canva, Adobe Premiere Pro or similar software.

* Create attractive social media posts, thumbnails, banners and promotional creatives.

* Write SEO-friendly captions, titles, descriptions, hashtags and keywords.

* Implement basic SEO strategies to improve website visibility, search rankings and organic traffic.

* Plan and execute digital marketing campaigns to increase brand awareness, engagement and leads.

* Manage content calendars and ensure consistent posting across platforms.

* Monitor social media insights, reach, engagement, views and follower growth.

* Conduct competitor research and identify trending content ideas.

* Support website content updates, Google Business Profile management and online brand promotion.

* Prepare daily and weekly performance reports for management.

* Coordinate with the team to promote Ishkrish Pharma LLP and Medikets products through digital channels.

Preferred candidate profile

* Graduate or diploma holder in Digital Marketing, Mass Communication, Media, or a related field preferred.

* Prior experience in social media management, video editing, SEO and digital marketing is desirable.

* Good command of Instagram Reels, YouTube Shorts, Facebook content and social media trends.

* Hands-on experience with Canva and video editing software such as CapCut, VN or Adobe Premiere Pro.

* Basic to intermediate knowledge of SEO, keyword research, on-page SEO and Google Search Console.

* Knowledge of social media analytics, content planning and audience engagement.

* Familiarity with Meta Business Suite and YouTube Studio is preferred.

* Knowledge of Meta Ads and Google Ads will be an added advantage.

* Good Hindi and English writing skills for captions, scripts and promotional content.

* Creative, self-motivated, organized and target-oriented.

* Ability to work from the office in Indore.

* Candidates must be willing to share a portfolio of previously edited videos, Reels or digital marketing projects.

Perks and benefits

* Competitive salary based on skills and experience.

* Performance-based incentives linked to agreed targets.

* Opportunity to work on pharmaceutical, healthcare and personal care brands.

* Hands-on experience in social media growth, video marketing, SEO and e-commerce promotion.

* Opportunity to develop creative and digital marketing skills.

* Career growth opportunities based on performance.

* Supportive work environment and long-term career opportunities.