Social Media Manager

Role & responsibilities

About the Role

• We are looking for a creative, trend-savvy and highly proactive Social Media Manager to lead the Instagram presence of our premium real-estate/restaurant brands.
• The ideal candidate should have a strong understanding of Instagram trends, premium Real Estate/ food and lifestyle content, visual storytelling and audience engagement.
• We need someone who doesn't just manage an Instagram page but brings fresh ideas, creates engaging content and builds a strong digital identity for our restaurant brands.

Key Responsibilities

1. Instagram Marketing & Growth

• Manage and grow the Instagram presence of multiple premium real-estate / restaurant brands.

• Develop Instagram-first content strategies focused on reach, engagement, brand awareness and real-estate restaurant footfall.

• Stay updated with trending Reels, audio, memes, creative formats and Instagram features.

• Identify opportunities to make our brands stand out in Mumbai's premium real estate/ dining market.

• Monitor Instagram performance and continuously optimise content.

2. Content Creation & Reels

• Conceptualise, plan, shoot and edit engaging Instagram Reels.

• Create content showcasing Real-estate, food, ambience, cocktails / mocktails, chefs, experiences and restaurant culture.

• Develop creative hooks, storytelling concepts and engaging captions.

• Plan and execute content shoots independently and coordinate with photographers or videographers when required.

• Turn everyday restaurant moments into interesting social media content.

3. Creative Designing

• Design visually appealing Instagram posts, Stories, carousels and promotional creatives.

• Create trending, relatable and shareable content aligned with each real estate/ restaurant's identity.

• Maintain premium aesthetics, consistent branding and high-quality visual communication.

• Work with Canva, Photoshop or other design tools.

4. Content Strategy & Planning

• Prepare weekly and monthly Instagram content calendars.

• Develop fresh campaign concepts for real estate / launches, festivals, special menus and restaurant events.

• Plan content around seasonal trends, cultural moments and food-related occasions.

• Suggest new ideas, collaborations and digital initiatives proactively.

5. Influencer Marketing & Community Engagement

• Identify and coordinate with relevant food bloggers, influencers and content creators.

• Plan influencer collaborations, creator visits and Instagram campaigns.

• Manage comments, DMs and audience interactions.

• Encourage user-generated content and build an engaged Instagram community.

6. Analytics & Reporting

• Track reach, engagement, shares, saves, follower growth and Reel performance.

• Analyse content performance using Instagram Insights and Meta Business Suite.

• Prepare monthly performance reports with actionable recommendations.

• Identify high-performing content formats and opportunities for improvement.

Required Skills

• Strong knowledge of Instagram marketing and current social media trends.

• Excellent Reel shooting and video editing skills.

• Proficiency in CapCut, Premiere Pro, VN or similar editing software.

• Good creative designing skills using Canva, Photoshop or similar tools.

• Strong visual storytelling, copywriting and content ideation abilities.

• Understanding of premium real Estate/ hospitality, food and lifestyle content.

• Ability to independently manage multiple restaurant Instagram accounts.

• Strong communication, coordination and time-management skills.

• Proactive, creative and comfortable working in a fast-paced environment.

Preferred candidate profile : Preferred Qualifications

• 2 to 4 years of relevant social media experience.

• Prior experience with real Estate/ restaurants, hospitality, F&B or lifestyle brands.

• A portfolio showcasing Instagram Reels, creative designs and accounts managed.

• Experience working with influencers and content creators.

What We're Looking For Someone who:

• Lives and breathes Instagram trends.

• Has a strong eye for premium aesthetics.

• Can shoot, edit, design and execute ideas.

• Thinks beyond regular promotional posts.

• Takes ownership of content and brand growth.

• Brings fresh, practical and creative ideas without waiting for instructions.