Social Media Manager

Job Summary: We are looking for a strategic, dynamic, and experienced Social Media Manager to own and lead the planning, execution, and performance of social media initiatives for Madtown and our clients. This role requires a deep understanding of social platforms, a creative approach to content, and the analytical ability to measure success and optimize accordingly. You will lead a team of content creators and coordinators, manage client communication, and craft high-impact strategies that build communities, spark engagement, and drive measurable growth. If you are a creative storyteller, data-savvy marketer, and a proactive leader, we want you on board.

Key Responsibilities:

• Lead the development and execution of multi-platform social media strategies
• Define what goes live and what doesn't enforce high standards for visual, tonal, and messaging alignment
• Build and execute sales-driven social media campaigns aimed at increasing traffic, leads, and conversions
• Work closely with internal stakeholders, clients, and design teams for brand alignment
• Own the content calendars, ensuring timely delivery of campaigns aligned with goals
• Monitor KPIs, engagement, reach, conversion, & audience growth using analytics tools
• Supervise and mentor a team of social media coordinators, interns, and content creators
• Present performance reports to clients with actionable insights and recommendations
• Oversee influencer collaboration, brand partnerships, and paid social media campaigns
• Serve as the primary point of contact for client communications related to social media
• Stay updated on emerging platform trends and audience behavior to inform strategy

Skill Required:

• Proven experience (2 to 4 years) in managing social media marketing for brands or agencies
• Excellent judgment on content quality, tone, and alignment with brand voice
• Strong understanding of social media platforms, digital strategy, and content marketing
• Hands-on experience with reporting tools like Meta Business Suite, Google Analytics, etc.
• Ability to manage multiple client accounts, juggle priorities, and meet deadlines
• Deep knowledge of community building, content planning, and campaign execution
• Experience with influencer marketing, UGC, and social media ad campaigns is a plus
• Degree in Marketing, Communications, Media, or a related field preferred
• Excellent verbal and written communication, attention to detail & team management skills
• Open to giving and receiving feedback, hardworking, proactive, & committed to learning

Perks:

• Work on real campaigns that impact brand growth
• Chance to manage and grow a dynamic, cross-functional social team
• Opportunities for professional growth and creative freedom
• A collaborative and creative work environment
• Top-of-market pay for Vizag, with continuous upskilling support