Social Media Manager

Job Title: Social Media Manager

Location: Chennai
Experience: 10+ Years

Key Responsibilities

• Develop and execute social media strategies aligned with brand and business objectives.
• Manage end-to-end social media platforms, including content planning, publishing, community management, and performance tracking.
• Plan and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube Ads.
• Manage PPC (Pay-Per-Click) campaigns to drive lead generation and improve ROI.
• Lead influencer marketing campaigns, including planning, execution, and performance analysis.
• Track campaign performance using analytics tools and optimize based on insights.
• Collaborate with internal teams and external agencies to ensure consistent brand communication.

Key Skills & Requirements

• 10+ years of experience in Social Media and Digital Marketing.
• Strong hands-on experience with Google Ads, Meta Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and PPC/Performance Marketing.
• Proven expertise in influencer marketing and social media campaign management.
• Strong understanding of social media algorithms, digital marketing trends, and campaign optimization.
• Excellent analytical, stakeholder management, and communication skills.