Social Media Manager

Position : Senior Manager Social Media Manager

Department : Digital Marketing

Employment Type : Full-Time

Experience : 10-15 years

Working days : 6 days

Location : Kharar , Mohali, Chandigarh(Punjab)

About the Role::

Chandigarh University is seeking a creative, strategic, and results-driven Social Media Manager to lead the universitys social media presence across major digital platforms. The role will be responsible for developing engaging content, strengthening brand visibility, building student and audience engagement, and driving measurable results through social media.

The ideal candidate will have a strong understanding of digital trends, content strategy, audience behavior, and social media analytics, along with the ability to collaborate with creative, marketing, admissions, and academic teams.

Job Responsibilities

• Develop and execute comprehensive social media strategies aligned with the universitys branding, marketing, and admissions objectives.
• Manage and grow the universitys presence across platforms such as Instagram, Facebook, YouTube, LinkedIn, and other relevant channels.
• Plan and maintain a monthly social media content calendar covering academic achievements, campus life, student activities, events, placements, research, faculty, and university initiatives.
• Create and oversee engaging content, including reels, short-form videos, posts, stories, carousels, and campaign creatives.
• Collaborate with designers, videographers, photographers, content writers, and internal departments to deliver high-quality content.
• Develop creative campaigns to promote admissions, courses, events, student achievements, and institutional milestones.
• Monitor social media trends, platform updates, and audience preferences to identify opportunities for growth.
• Manage community engagement by responding to comments, messages, and audience queries in a timely and professional manner.
• Track and analyze social media performance using platform insights and analytics tools.
• Prepare regular performance reports covering reach, engagement, follower growth, content performance, and campaign effectiveness.
• Work closely with the digital marketing and admissions teams to support lead generation and conversion objectives.
• Coordinate with external agencies, influencers, and content creators whenever required.
• Ensure all social media content follows the university’s brand guidelines, communication standards, and approval processes.
• Monitor online conversations and maintain a positive brand image across digital platforms.

Educational Qualification

• Bachelors degree in Marketing, Mass Communication, Journalism, Public Relations, Digital Marketing, or a related field.
• A postgraduate qualification in Marketing, Mass Communication, or a related discipline will be an added advantage.
• 36 years of relevant experience in social media management.
• Experience in higher education, education technology, media, advertising, or a reputed brand will be preferred.
• Proven experience in managing institutional, corporate, or high-visibility social media accounts.
• Strong portfolio demonstrating successful social media campaigns and engaging content.
• Experience in managing social media for an educational institution or university will be an added advantage.