Social Media Manager

Job Description
Social Media & Content Lead Digital Marketing Team

Company: House of Hiranandani
Location: Mumbai
Employment Type: Full-time

About the Role

House of Hiranandani is looking for a creative, strategic, and hands-on Social Media & Content Lead to join its Digital Marketing team. The role involves owning all social media and content across the group's brands, including House of Hiranandani, Hiranandani Industrial Parks, Hiranandani Upscale School, The Walk, and every other business and page under the House of Hiranandani umbrella.

The ideal candidate should be a strong brand storyteller who understands social platforms deeply, can plan and execute shoots, and can manage multiple brand voices while delivering consistent, high-quality content.

Key Responsibilities

• Own the social media presence of all House of Hiranandani brands and pages, including new pages created for upcoming projects or businesses.
• Build social media strategies and monthly content calendars for each brand, aligned with launches, campaigns, events, and business goals.
• Plan and execute photo and video shoots, including concepts, scripts, shot lists, locations, talent, and on-ground coordination.
• Oversee all content going live, including Reels, project updates, walkthroughs, testimonials, event coverage, and campaign creatives.
• Develop brand-specific content for each vertical:

House of Hiranandani: project launches, construction updates, amenities, lifestyle, and customer stories

Hiranandani Industrial Parks: B2B and LinkedIn-focused content, infrastructure, tenant stories, and leasing updates

Hiranandani Upscale School: campus life, student achievements, events, and admissions campaigns

The Walk: retail brands, events, festive activations, and footfall-driving content

• Maintain brand consistency across all pages while keeping each brand's voice distinct.
• Write and approve captions, scripts, and on-screen copy.
• Manage publishing schedules, approvals, and quality checks.
• Oversee community management, responding to comments and DMs and routing enquiries to sales, leasing, or admissions teams.
• Plan influencer collaborations, contests, and social campaigns.
• Track performance and share monthly reports with insights for each brand.
• Coordinate with internal teams, agencies, photographers, and videographers.

Required Skills

• In-depth knowledge of Instagram, Facebook, LinkedIn, YouTube, and X
• Strong content planning, storytelling, and copywriting skills
• Experience planning and managing photo and video shoots
• Ability to handle multiple brands and pages simultaneously
• Proficiency with Meta Business Suite, scheduling tools, and social analytics
• Strong coordination and stakeholder management skills

Experience

• 68 years of experience in social media and content marketing
• Experience managing multiple brands or pages preferred
• A strong portfolio of social media content and campaigns is required