Social Media Manager

Key Responsibilities

1. Social Media Strategy
• Develop and implement social media strategies aligned with organizational objectives.
• Plan monthly and weekly social media content calendars.
• Identify opportunities to increase reach, engagement, followers, and brand awareness.
2. Content Management
• Create, curate, and publish engaging content for platforms such as Instagram, Facebook, LinkedIn, YouTube, and X.
• Coordinate with graphic designers, videographers, photographers, and content writers for creative content.
• Ensure content is accurate, relevant, professional, and aligned with brand guidelines.
3. Platform Management
• Manage the organization's social media accounts on a daily basis.
• Schedule and publish posts, reels, stories, videos, and other digital content.
• Monitor comments, messages, mentions, reviews, and audience interactions.
4. Engagement & Community Management
• Respond to comments and messages in a timely and professional manner.
• Build and maintain relationships with the online community.
• Escalate complaints, sensitive issues, or reputational concerns to the appropriate department.
5. Campaign Management
• Plan and execute social media campaigns for events, services, launches, admissions, awareness programs, and promotional activities.
• Coordinate paid social media campaigns with the digital marketing/advertising team.
• Track campaign performance and recommend improvements.
6. Analytics & Reporting
• Monitor social media performance using platform analytics and relevant digital tools.
• Prepare periodic reports covering reach, impressions, engagement, followers, leads, and other relevant KPIs.
• Analyze trends and audience behavior to improve content strategy.
7. Trend Monitoring
• Stay updated with current social media trends, formats, hashtags, algorithms, and emerging platforms.
• Identify relevant trends and convert them into appropriate content opportunities.
8. Brand & Reputation Management
• Maintain consistency in brand communication across social media platforms.
• Monitor online reputation and identify potential issues.
• Ensure that published content complies with organizational policies and applicable laws.

Educational Qualification

• Bachelor's degree in Marketing, Mass Communication, Journalism, Public Relations, Digital Marketing, Business Administration, or a related field.
• A certification/course in Social Media Marketing or Digital Marketing will be an advantage.

Experience

• 2-5 years of relevant experience in social media management, digital marketing, content creation, or brand communications.
• Experience in healthcare, education, hospital, medical college, or other service-sector organizations would be an advantage.

Technical Skills

• Good knowledge of major social media platforms:
• Instagram
• Facebook
• LinkedIn
• YouTube
• X
• Knowledge of social media scheduling and analytics tools.
• Basic knowledge of Canva, Photoshop, CapCut, Premiere Pro, or similar tools is desirable.
• Understanding of Meta Business Suite and social media advertising.
• Basic knowledge of SEO, digital marketing, hashtags, keywords, and audience targeting.