Social Media Manager

Role & responsibilities

• Develop and execute social media strategies.
• Manage Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
• Create and maintain monthly content calendars.
• Coordinate with graphic designers, video editors and content teams.
• Plan campaigns around courses, events, workshops and admissions.
• Monitor trends and identify opportunities for relevant content.
• Track engagement, reach, followers and conversions.
• Analyse competitors and industry trends.
• Ensure consistent brand communication across platforms.

Preferred candidate profile

• 24 years of social media experience.
• Strong understanding of Instagram, YouTube, Facebook and LinkedIn.
• Good knowledge of social media analytics.
• Strong communication and content understanding.
• Experience in education/EdTech or a content-driven brand preferred.