Social Media Manager

We are looking for a Social Media Manager who can take ownership of our social media presence from strategy and content planning to creation, publishing, community management and performance analysis. The ideal candidate should understand what works on social media, be able to create compelling social-first content, work with designers/video creators and influencers, and use data to continuously improve performance.

• Social Media Strategy
  • Develop and execute social media strategies aligned with overall brand and business objectives.
  • Define platform-wise content strategy, themes, formats and posting frequency.
  • Identify emerging social media trends, formats and opportunities relevant to the brand.
  • Continuously test and refine content based on audience behaviour and performance.
• Content Planning & Creation
  • Develop monthly/weekly content calendars across social media platforms.
  • Ideate and create social-first content including Reels and short-form videos, Carousels, Static creatives, Stories, Educational and informative content, Brand-led and engagement-focused content etc.
  • Convert financial concepts, products and market developments into simple, engaging and audience-friendly content.
  • Develop content hooks, captions, scripts, CTAs and creative briefs.
  • Coordinate with internal teams and external designers/video creators wherever required.
• Community Management
  • Manage comments, messages, mentions and audience interactions across social platforms.
  • Build and nurture an engaged online community.
  • Identify recurring audience questions, feedback and content opportunities.
  • Maintain the brand's tone, responsiveness and communication standards.
• Analytics & Performance Management
  • Track and analyse key social media performance metrics such as: Reach and impressions, Engagement rate, Views and watch time, Follower growth, Saves and shares, Click-throughs, Leads/conversions, wherever applicable.
  • Prepare regular performance reports and actionable insights.
  • Identify high-performing and under-performing content and recommend improvements.
  • Use analytics to make data-driven content and strategy decisions.
• Influencer & Collaboration Management
  • Identify relevant influencers, creators and industry voices for potential collaborations.
  • Manage influencer outreach, briefings, negotiations and execution.
  • Coordinate collaborations, co-created content and cross-promotional initiatives.
  • Track performance and ROI of influencer/collaboration campaigns.
• Competitor & Market Monitoring
  • Regularly monitor competitors and relevant brands across social media.
  • Benchmark content formats, creative approaches, engagement, positioning and campaign strategies.
  • Identify gaps, trends and opportunities that can strengthen our social media presence.
• Creative & Production
  • Work closely with graphic designers, video editors, photographers, agencies and other creative partners.
  • Provide clear creative briefs and ensure timely delivery of content.
  • Hands-on experience in graphic designing and video editing will be strongly preferred.
  • Ability to independently create/edit basic social media creatives and short-form videos will be an advantage.