Social Media Manager

We are looking for a creative and trend-savvy Social Media Content Creator who can develop engaging content that strengthens our brand presence and drives audience engagement across social media platforms.

Key Responsibilities

• Create engaging and creative content for Instagram, Facebook, YouTube, LinkedIn, and other social media platforms.
• Develop concepts and scripts for Reels, short-form videos, Stories, posts, and carousels.
• Stay updated with the latest social media trends, viral content, audio, and formats.
• Plan and execute a monthly social media content calendar.
• Write engaging captions, hooks, and creative copy for social media posts.
• Coordinate with graphic designers, video editors, photographers, and marketing teams.
• Create content around products, offers, campaigns, festivals, and brand promotions.
• Assist in planning and executing social media campaigns.
• Monitor content performance, engagement, and audience response.
• Analyze social media insights and suggest ideas to improve reach and engagement.
• Maintain consistency in the brand's tone, messaging, and visual identity.
• Generate fresh and innovative content ideas based on current trends and target audience interests.

Required Skills & Qualifications

• 25 years of experience in Social Media Content Creation, Digital Marketing, or a similar role.
• Strong understanding of Instagram, Facebook, YouTube, and LinkedIn.
• Excellent creative writing and communication skills.
• Experience creating Reels and short-form video content.
• Good knowledge of social media trends and content strategies.
• Ability to write engaging captions, hooks, and scripts.
• Basic knowledge of Canva, CapCut, Photoshop, or similar tools is an added advantage.
• Strong creative thinking and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• E-commerce or D2C experience will be an added advantage.