Social Media Manager

Role & responsibilities

• 47 years of experience in social media / Digital Marketing
• Strong expertise in Instagram, Facebook, YouTube & LinkedIn
• Proven experience in developing and executing social media strategies.
• Strong content planning, storytelling & copywriting skills
• Experience managing social media campaigns and brand activations.
• Knowledge of paid social media advertising and campaign optimization
• Experience with Influencer Marketing & Creator Collaborations
• Strong understanding of social media analytics, insights & KPIs
• Ability to identify trends and create relevant, engaging content.
• Experience working with creative, content and agency teams.

Excellent communication, coordination and team management skills

Preferred candidate profile

• Develop and execute end-to-end social media strategies
• Manage social media platforms and digital communities
• Create and manage monthly content calendars
• Drive engaging content across Instagram, Facebook, YouTube and other platforms
• Plan and execute social media campaigns, contests and brand activations
• Collaborate with influencers, creators and brand partners
• Monitor social media trends and identify opportunities for growth
• Track engagement, reach, followers, traffic and other key performance metrics
• Analyze social media insights and optimize content based on performance
• Coordinate with creative, marketing and agency teams for campaign execution
• Ensure consistent brand communication and tone across all platforms
• Stay updated with emerging social media trends, formats and platform features