Social Media Manager

Designation: Social Media Manager

Division: Marketing & Creative Department

Job Description
As a Social Media Manager, I am responsible for planning, executing, monitoring, and optimizing digital marketing activities to strengthen brand visibility, generate leads, increase audience engagement, and support business growth across various digital platforms.

Key Responsibilities

- Social Media Management: Planning and executing content strategies, managing content calendars, and coordinating with designers for post and reel development.
- Content Marketing: Developing and reviewing captions, ad copies, and website content while ensuring brand consistency across all channels.
- Digital Advertising & Campaign Management: Planning and managing paid campaigns, optimizing budgets for ROI, and conducting audience research for lead generation.
- Search Engine Optimization (SEO): Implementing on-page and off-page SEO strategies, keyword research, and monitoring search rankings.
- Website & E-commerce Coordination: Coordinating website updates and working with developers to improve user experience and online business growth.
- Analytics & Reporting: Tracking KPIs, preparing monthly performance reports, and analyzing data to recommend optimization strategies.
- Project & Team Coordination: Collaborating with internal teams and external partners to ensure timely project delivery and support brand-building initiatives.

Key Result Areas (KRAs)

- Growth in social media engagement and audience reach.
- Improvement in lead generation and campaign performance.
- Consistent content delivery as per the marketing calendar.
- Enhancement of website traffic and online visibility.
- Effective execution of digital marketing campaigns within timelines.