Social Media Manager

POSITION OVERVIEW:

We are seeking an experienced, analytical, and strategically minded Social Media Marketing
Manager to oversee our global social media presence. In this role, you will be responsible for
defining our social media strategy, driving audience engagement, and amplifying brand equity
across all key digital platforms. The ideal candidate blends creative vision with data-driven
decision-making and possesses deep technical expertise in modern social architecture, marketing
analytics, and social listening tools.

KEY RESPONSIBILITIES:

Strategic Planning & Governance: Design, implement, and govern comprehensive multi-
channel social media strategies aligned with overall business objectives and brand positioning.

Content Leadership & Innovation: Drive the end-to-end creation of high-impact editorial
calendars, ensuring content remains relevant, aligned with industry developments, and
adaptable to emerging platform capabilities.

Analytics & Performance Optimization: Establish robust KPI tracking and leverage enterprise
social analytics platforms to derive actionable insights, deliver ROI reporting, and continuously
refine performance.

Platform Operations & Tools: Direct daily operations across social channels utilizing
specialized management and listening suites, specifically Sprout Social, Hootsuite, and
Brand24.

Paid Social Media Management: Oversee paid social media advertising initiatives—from
campaign architecture and audience targeting to budget allocation and optimization.
Cross-Functional Collaboration: Partner with cross-functional marketing, product, and
creative teams to deliver unified, high-performing corporate campaigns in a fast-paced
environment.

QUALIFICATIONS & COMPETENCIES:

Experience: 5 to 7 years of progressive experience in social media marketing, content strategy,
or digital campaign management.

Domain Expertise: Advanced understanding of social media ecosystem dynamics, algorithm
changes, industry best practices, and audience segment behavior.

Technical Suite: Demonstrated proficiency in enterprise social tools including Sprout Social,
Hootsuite, and Brand24, along with native platform analytics tools.

Paid Media: Proven track record or substantial exposure to managing paid social ad platforms
(e.g., LinkedIn Campaign Manager, Meta Ads Manager).

Communication: Exceptional written and executive-level verbal communication skills with
meticulous attention to detail.

Analytical Capability: High-level strategic and analytical skills with the ability to turn complex
performance metrics into actionable executive recommendations.