Social Media Manager
Mystic India IPC · Mumbai · onsite · Posted 42d ago
About a minute. You'll make an account on the way through.
About this role
Job Title: Social Media Manager
Company: Mystic India IPC – Real Estate Sales Channel Partner
Experience: 1 Year (Freshers Preferred)
Annual CTC: Rs. 2,30,000 - Rs. 3,30,000
Employment Type: Full-time
About Us:
We are a leading channel partner for top real estate developers across Mumbai. We specialize in premium residential & commercial projects and are looking for a creative Social Media Manager to build our digital brand and drive lead generation.
Key Responsibilities:
Brand Management:
Own and grow our presence across Instagram, Facebook, LinkedIn & YouTube. Maintain consistent brand voice, aesthetics & positioning across all platforms.
Content Creation:
Plan content calendar & create/post reels, stories, creatives, project updates, site visit videos, client testimonials & team highlights.
On-Ground Coverage:
Shoot basic reels/stories at project sites, channel partner events, developer meets & office activities when required.
Community & Lead Management:
Respond to comments, DMs & inquiries within 2-3 hours. Qualify leads and coordinate with sales team for quick follow-up.
Performance Campaign Management:
Plan, execute and manage performance campaigns including WhatsApp Broadcast Campaigns, Bulk Email Campaigns & SMS Campaigns for new launches, offers, site visit invites, and lead re-engagement. Track campaign delivery, open rates, CTRs and conversions, maintain database segmentation & hygiene, and coordinate with sales for timely follow-ups.
Analytics & Reporting:
Track page insights, reach, engagement, follower growth & lead metrics. Share detailed weekly performance reports with actionables.
Trend & Competitor Research:
Stay updated with social media trends, viral reel formats, real estate content ideas & monitor competitor pages for benchmarking.
Sales Collaboration:
Work closely with sales team for timely content on new launches, limited-period offers, virtual walkthroughs, booking updates & closing announcements.
Paid Campaigns:
Basic knowledge of Meta Ads Manager to boost posts & run lead-gen campaigns is a plus.
Requirements:
- Strong copywriting skills in English + [local language] with sales-oriented messaging
- Proficient in Canva, CapCut/InShot, and basic video editing for reels/shorts
- Camera-friendly and comfortable shooting content on-site
- Analytical mindset with ability to read insights and improve content strategy
- Creative, proactive, and able to work in a fast-paced sales environment
- Knowledge of real estate buyer persona & developer ecosystem preferred
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