Social Media Manager

We are an edtech startup aiming to improve learning outcomes in low income private schools. We have introduced future ready programs (Coding, Robotics, English Academy, etc) for school students and we aim to scale the marketing efforts to grow 5x in an year.

If you are someone who is willing to hustle, own, learn and grow along with the company, please check out the opportunity. If you are someone who is looking for a comfortable job, please feel free to skip.

Scope of Work

1. Take complete ownership of the organization's social media presence across platforms (Instagram, LinkedIn, Facebook, YouTube, X/Twitter etc.).

2. Develop and maintain a structured Social Media Calendar (weekly, monthly, and campaign-based).

3. Plan, design, and execute campaigns to build awareness, generate leads, and increase engagement/traffic.

4. Create engaging and original content including posts, reels, shorts, blogs, and graphics with voice over (face not required)

5. Identify trending topics, hashtags, and formats to keep content relevant and engaging.

6. Record videos, testimonials of students, teacher and school leaders and create promotional videos

7. Suggest strategies for collaborations, partnerships, and influencer tie-ups to grow visibility.

8. Ensure timely posting and brand consistency across all platforms with minimum supervision.

9. Provide ad hoc academic content support to refine content drafts for the academic team.

10. Induction and self-training on how to use technical tools and on content making

11. Ready to take up other tasks as and when assigned to you to meet your committed metrics.

12. Research and Insights about the ecosystem

13. Track, analyze, and report key performance metrics (reach, impressions, engagement, clicks, conversions).

Key Result Areas (KRAs)

1. Growth in followers, reach, and engagement rate across all social media channels.

2. 100% execution of Social Media Calendar within deadlines.

3. Quality and creativity of posts measured by user interaction and feedback.

4. Generation of qualified leads and successful collaboration initiatives.

5. Insight reports with actionable recommendations for continuous improvement.

6. Ability to handle campaigns end-to-end independently.

You can email your resume and your portfolio (videos, posters, campaigns, etc) with a short note on why we should hire you to - [email removed] and [email removed]